Social Media Case Study: #YaarTuGodHai Contest by Shine.com
#YaarTuGodHai- build anticipation for twitter
contest (June 10, 2013)
#YaarTuGodHai- twitter contest (11 June, 2013)
Shine.com campaign on June 11, 2013
Twitter Handle: @Shinedotcom
#YaarTuGodHai (Pre-launch and launch) Twitter Contest:
To create awareness about the contest, tweets were posted June 10, 2013 using the hash tag #YaarTuGodHai.
Launch contest on June 11, 2013. using the hash tag #YaarTuGodHai.
We were asking the users various scenarios where there would say there friends YaarTuGodHai.
We also seeded Tweets on how friends can also get you a job through Shinedotcom.
The contest was live for 11 hours, from 11am to 10pm.
#YaarTuGodHai created the awareness about the TVC launch and a friend can get you a job.
We started getting excellent response and virality as soon as we started the contest.
Contest Teaser on Pre-launch Day
Guiding the Contestants
Winner Tweets ReTweets