Social Media Case Study: How 6th Street Yogurt Created Awareness About their New Store Launch
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Social Media Case Study: How 6th Street Yogurt Created Awareness About their New Store Launch

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Social Media Case Study on How 6th Street Yogurt Created Awareness About their New Store Launch with their #WhatMakesColabaDifferent campaign.

Social Media Case Study on How 6th Street Yogurt Created Awareness About their New Store Launch with their #WhatMakesColabaDifferent campaign.

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Social Media Case Study: How 6th Street Yogurt Created Awareness About their New Store Launch Social Media Case Study: How 6th Street Yogurt Created Awareness About their New Store Launch Presentation Transcript

  • Social media case study: #WhatMakesColabaDifferent For 6th Street Yogurt
  • Client Brief • Create awareness about the new store launch • Generate footfall at the new store • To sample the product
  • Campaign approach • To create a campaign named #WhatMakesColabaDifferent which would run across Facebook and Twitter • To Create awareness among existing fans on Facebook using promotional updates • Create awareness among existing followers on Twitter using promotional tweets • To build a larger fan base on Facebook with the help of targeted Facebook ads • To build a larger follower base on twitter with the help of relevant #tags and keyword tracking to interact with them • To build a larger database by encouraging participation across Facebook and Twitter • Give away online coupons to participants to generated larger footfall at the new store and encourage Product Sampling
  • About campaign Campaign Name: #WhatMakesColabaDifferent Incentive: Free yogurt coupons Duration: May 3rd - May 9th, 2013
  • Facebook application • An interactive application was created where in fans were asked to answer a simple question i.e #WhatMakesColabaDifferent • All the participants were asked to give their contact details and click on the download coupon button to claim their free yogurt • Interactive posts were used throughout the week to attract the existing fans • Facebook ads were created and optimised to attract new fans
  • Facebook application flow
  • Interactive Facebook posts
  • Interactive Facebook posts
  • Interactive Facebook posts
  • Interactive Facebook posts
  • Online coupon Participants were given online coupons to claim their free yogurt
  • Twitter • Keyword tracking used to reach out to the target audience • Hashtags were used to attract new fans
  • Screenshots of Twitter responses
  • Screenshots of Twitter responses
  • Screenshots of Twitter responses
  • Screenshots of Twitter responses
  • Screenshots of Twitter responses
  • Results Campaign duration: May 3rd – May 9th 2013 - 1800+ Unique users interacted with 6SY’s Facebook and Twitter profiles - 81 New followers on Twitter - 1.5 k new fans on Facebook - 43.6 k Reach on Twitter - 946.2 k Impressions on Facebook - 2.2k total Interactions - 122 Total Coupons downloaded - 288 Mentions on Twitter