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Social Media Case Study: Under the Dome
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Transcript

  • 1. Powered By:
  • 2. Objective • Create awareness about the premiere of Under The Dome on BIG CBS Love • Create Excitement & Buzz around the show
  • 3. PHASE #1 Invites to the influential people on Twitter
  • 4. TWIVTE TO OUR GUESTS
  • 5. ORGANIZERS & INVITEES
  • 6. PERSONAL INVITES TO EACH TWEEP
  • 7. Time Particulars Thursday – 8 pm Onwards 8 – 8:30 Drinks 8:30 - 9:00 Ice Breakers – Activity 1 9:00 – 9:15 Briefing of the Show 9:15 – 9.45 Screening of the Show 9:45 – 10:00 Under The Dome – Twitter Activity 10:00 – 10:15 Continue Screening 10:15 Drinks & Food Event Flow
  • 8. Event Pictures
  • 9. Influencer lead Contests
  • 10. Metrics
  • 11. New Followers gained after the TweetUp: 32 Follower Growth
  • 12. Top tweets were during the TweetUp at around 10.35pm Total Tweets - 3166
  • 13. Highest reach witnessed during the TweetUp between 9.10pm-9.45pm Total Reach – 3.4million
  • 14. Total Timeline Deliveries – 6.34 million * Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries is an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)
  • 15. Tweets from @BIGCBSLove that got the highest RTs & @mentions
  • 16. Total Participants - 2120 Top contributors during the TweetUp at around 9.50pm
  • 17. Top Contributors & Their Total Reach (Direct + Indirect)
  • 18. Influencer Tweets
  • 19. Top User Ratio * Top users by Number of Tweets
  • 20. India was the 2nd largest country to contribute towards tweet about #UnderTheDome Location Analysis
  • 21. Women between 18 – 24 were the top conversation contributors Demographics
  • 22. PHASE #2 28-Jun-2013: #UnderTheDome Contest
  • 23. • Step 1 If you were stuck #UnderTheDome what would you take with you? • Step 2 Key Influencers RT’d and participated Contest Flow
  • 24. Tweets by Participants
  • 25. Total Contest Participants - 900
  • 26. Highest tweets were at 3.55pm Total Tweets - 1827
  • 27. Highest reach seen during the contest at 4.00pm Total Reach – 1.72million
  • 28. Total Timeline Deliveries – 3.06 million * Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries in an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)
  • 29. Contest Tweets & ReTweets
  • 30. Contest Winners
  • 31. Followers gained after contest: 44
  • 32. And the BIG bang…
  • 33. Trended in Mumbai & India for + 4 Hours At No. 1 position!
  • 34. PHASE #3 28-Jun-2013: Live Tweeting from 9 pm – 11 pm
  • 35. Live Tweets during the show
  • 36. Live Reviews of the Show
  • 37. Highest tweets were witnessed during the show at 10.50pm Total Tweets during show - 428
  • 38. Total Participants - 300 Top contributors were also witnessed during the show at around 10.50pm
  • 39. Highest reach happened just 45 minutes before the show Total Reach – 6,01,381
  • 40. Total Timeline Deliveries – 1.02 million * Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries in an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)
  • 41. Highlights • India was the 2nd largest country to contribute towards tweets about #UnderTheDome • Number of Followers increased: 78 • Total Outreach: 5.7 million
  • 42. THANK YOU