Social Media Case Study: #Twitter penaltyshootout by westside stores

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Social Media Case Study: #Twitter penaltyshootout by westside stores

  1. 1. #TwitterPenaltyShootout
  2. 2. The Objective Westside stores had launched World Cup collection in store – Jerseys of Brazil, Spain, Argentina and England To device a Twitter engagement activity promoting the collection digitally
  3. 3. The activity
  4. 4. #TwitterPenaltyShootout The idea: To engage with football fanatics with the most exciting part of the game – Penalty Kicks The game: Place two team jerseys against another – Brazil Vs Spain – 3 penalty kicks each Give people the power to decide the outcome of the penalty shootout Using Westside jersey images to promote the collection
  5. 5. The rules: #TwitterPenaltyShootout
  6. 6. One winner will be declared after every penalty kick 5 lucky participants who guessed the outcome correctly win a gift vouchers from Westside Gratification
  7. 7. Engagement
  8. 8. RTs = 31 Favourites = 10 The question: The answer: No. of unique participants = 79 Participation
  9. 9. Talking to the right audience Engagement with Football Lovers
  10. 10. Appreciation for the Contest
  11. 11. People sharing pictures with the brand Brazil Vs Spain wars among Football fans Happy participants promoting the contest Other Engagement
  12. 12. The Winners
  13. 13. Results
  14. 14. Twitter Trends The hashtag was trending across the country
  15. 15. Increase in Followers 71 No. of Mentions 1006 No. of RTs 418 No. of Favourites 230 No. of unique participants 79 For @WestsideStores No. of Mentions 922 No. of RTs 415 No. of Favourites 226 For #TwitterPenaltyShootout Within the 2 hours of the contest, the results were as follows: Results
  16. 16. THANK YOU

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