Social Media Case Study: #TerranoBlockbusterShowcase by Nissan terrano

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A social media case study of Nisaan terrano's Twitter campaign #TerranoBlockbusterShowcase.

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Social Media Case Study: #TerranoBlockbusterShowcase by Nissan terrano

  1. 1. Objective: Driving Social Media Engagement Client: Nissan Terrano Agency : MAGNONTBWA
  2. 2. Agenda • Create buzz around the unveiling of Nissan Terrano in social media space • Awareness, information and conversations • Drive interaction, engagement and participation • Harness the current Nisaan / Datsun fanbase • Generate momentum online for Terrano that can be sustained later on as well
  3. 3. Twitter Campaign Day One (5 rounds of 1 hr each)
  4. 4. Twitter Campaign – Round 1
  5. 5. Twitter Campaign – Round 2
  6. 6. Twitter Campaign – Round 3
  7. 7. Twitter Campaign – Round 4
  8. 8. Twitter Campaign – Round 5
  9. 9. Day Two (5 rounds of 1 hr each)
  10. 10. Gratification
  11. 11. And more…
  12. 12. #TerranoBlockbusterShowcase Trends India Delhi Mumbai Bangalore
  13. 13. Nissan Trending
  14. 14. #TerranoBlockbusterShowcase Trending No. 1
  15. 15. #Terrano Trending No. 1
  16. 16. #TerranoBlockbusterShowcase Trends
  17. 17. #Terrano Trends
  18. 18. On Facebook
  19. 19. Massive traction on FB page
  20. 20. Cross Promotion
  21. 21. From Facebook to Twitter
  22. 22. Across FB and Twitter
  23. 23. Offline spill
  24. 24. Metrics so far… • Generated around 10,000 conversations on FB around the campaign • Around 700 fans participated in FB contests in less than 2 days • More than 2600 invitations sent to friends for live webcast through FB • Around 300 followers on Twitter in less than 48 hrs • FB campaign reached to more than 7,00,000 fans …

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