Social Media Case Study: #TerranoBlockbusterShowcase by Nissan terrano
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Social Media Case Study: #TerranoBlockbusterShowcase by Nissan terrano

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A social media case study of Nisaan terrano's Twitter campaign #TerranoBlockbusterShowcase.

A social media case study of Nisaan terrano's Twitter campaign #TerranoBlockbusterShowcase.

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  • 1. Objective: Driving Social Media Engagement Client: Nissan Terrano Agency : MAGNONTBWA
  • 2. Agenda • Create buzz around the unveiling of Nissan Terrano in social media space • Awareness, information and conversations • Drive interaction, engagement and participation • Harness the current Nisaan / Datsun fanbase • Generate momentum online for Terrano that can be sustained later on as well
  • 3. Twitter Campaign Day One (5 rounds of 1 hr each)
  • 4. Twitter Campaign – Round 1
  • 5. Twitter Campaign – Round 2
  • 6. Twitter Campaign – Round 3
  • 7. Twitter Campaign – Round 4
  • 8. Twitter Campaign – Round 5
  • 9. Day Two (5 rounds of 1 hr each)
  • 10. Gratification
  • 11. And more…
  • 12. #TerranoBlockbusterShowcase Trends India Delhi Mumbai Bangalore
  • 13. Nissan Trending
  • 14. #TerranoBlockbusterShowcase Trending No. 1
  • 15. #Terrano Trending No. 1
  • 16. #TerranoBlockbusterShowcase Trends
  • 17. #Terrano Trends
  • 18. On Facebook
  • 19. Massive traction on FB page
  • 20. Cross Promotion
  • 21. From Facebook to Twitter
  • 22. Across FB and Twitter
  • 23. Offline spill
  • 24. Metrics so far… • Generated around 10,000 conversations on FB around the campaign • Around 700 fans participated in FB contests in less than 2 days • More than 2600 invitations sent to friends for live webcast through FB • Around 300 followers on Twitter in less than 48 hrs • FB campaign reached to more than 7,00,000 fans …