Social Media Case Study: #SachinBabaChaalisMore byYebhi.comBrand Name:Yebhi.comAgency Name:Social Media handled in-houseOb...
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Social media case study: #sachin babachaalismore by yebhi.com
Social media case study: #sachin babachaalismore by yebhi.com
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Social media case study: #sachin babachaalismore by yebhi.com

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Yebhi wanted to make their precense felt on Twitter on Sachin’s Birthday! 40 unique trivia questions related to Sachin were asked which generated a lot of excitement in the Twitter world. The event was spread over three days. #SachinBabaChaalisMore was used.

A random correct answer was choosen as the winner of Rs.1000 gift voucher for each question. At the end of the contest an impromptu ‘Super Over’ question was asked to have one more lucky winner!

It launched it’s new look in the middle of the contest and everyone noticed the new logo as all the attention was on their twitter profile.

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Social media case study: #sachin babachaalismore by yebhi.com

  1. 1. Social Media Case Study: #SachinBabaChaalisMore byYebhi.comBrand Name:Yebhi.comAgency Name:Social Media handled in-houseObjective:Yebhi.com is one of the biggest E-Commerce players in India. With more than a million fans onFacebook already, they wanted to make their precense felt on Twitter on Sachins Birthday!Yebhi.com launched its new look in the middle of the contest and everyone noticed the new logo asall the attention was on their twitter profile.Execution:40 unique trivia questions related to Sachin were asked which generated a lot of excitement in theTwitter world. The event was spread over three days. #SachinBabaChaalisMore was used.A random correct answer was choosen as the winner of Rs.1000 gift voucher for each question. Atthe end of the contest an impromptu Super Over question was asked to have one more luckywinner!Results:1. #SachinBabaChaalisMore trended in India for around 39 hours over three days! (It gottrending within first 20 minutes of starting the contest, as soon as the first question wasasked.) Reached number one position on the second day in India.2. Total number of tweets including #SachinBabaChaalisMore: 14,641 Tweets3. Total number of participants or Twitter users: 1520 users4. Total reach: 1.43 Million (Total followers of the above 1520 users)5. Timeline deliveries (Impressions): 11.41 Million6. @Yebhi mentioned in 13,106 Tweets.7. No. of people having 10,000+ followers who tweeted: 178. No. of people having 1,00,000+ followers who tweeted: 29. Yebhi increased its followers by about 10% approximately.10. Another interesting info:- Poonam Pandey, India Today, AajTak, Max Television, BajajAllianz, Lipton were some of the notable Twitter handles which tweeted with#SachinBabaChaalisMore.11. At the highest point, #SachinBabaChaalisMore was going at 32 Tweets/Minute!
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