Social Media Case Study: #MicromaxMyDadCAN Contest by Micromax_Mobile
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Social Media Case Study: #MicromaxMyDadCAN Contest by Micromax_Mobile

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Initially one Micromax Canvas Viva smartphone was up for grabs. And due to the overwhelming response one more was added to the kitty.

Initially one Micromax Canvas Viva smartphone was up for grabs. And due to the overwhelming response one more was added to the kitty.

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Social Media Case Study: #MicromaxMyDadCAN Contest by Micromax_Mobile Social Media Case Study: #MicromaxMyDadCAN Contest by Micromax_Mobile Presentation Transcript

  • #MicromaxMyDadCAN – Contest Case Study
  • Overview• Engage with fans on a holiday to capitalize onFather’s Day• Shape the contest around Fathers day whilemaintaining the brand integrity• Initially one Micromax Canvas Viva smartphone wasup for grabs. And due to the overwhelming responseone more was added to the kitty
  • This is how it began
  • Pre buzzWe had started creating buzz around the contest from Friday; so a large number offans could participate in our contest.
  • And the buzz was sustained till Sunday morningas well
  • Cross promotion of the contestA post was also published on the official page to leverage the +1million fan base
  • Contest Day
  • Optimum engagement was done to drivemaximum participation
  • Just at the cusp of the kick off, the fans were uberexcited and this became the most re-tweeted tweet
  • Kick off questionWith the audience at it’s toes we kicked off thecontest with much fan fare
  • Responses from the participants
  • The responses was stunning, hence we had added one more giveaway
  • And it start trending within 13 minutes
  • And this is the first time Micromax trendedWORLDWIDE!
  • Trended keywordsSource: trendsmap.com5 of the keywords fromthe question weretrended along with theprizes
  • At its peak, 434 unique users weretweetingSource: Hashtracking.com
  • “micromax mobile” the most dominatingkeywordSource: Sysomos.com
  • BuzzGraph shows a visual summary of buzz around the searched query by listingwords that appear frequently along with the search query.Source: Sysomos.com
  • Some of the most retweeted tweets
  • Twitter Followers growth1047 Followers added from 16th June 2013 to 17th June 2013Source: Sysomos.com
  • Winner delights
  • ….and here are the numbersTrended Worldwide on no. 4 and in India on no. 1 position.1300+ Tweets including 900+ mentions and 200+ RTs559,000+ Impressions20+ Followers in one daysSource: Sysomos.com & hashtracking.com
  • Thank YOU!