Social Media Case Study - Lavasa Women Drive 2012

Lavasa Women’s Drive 2012 A Social Media Case Study by Windchimes Communications

What it is all about?Lavasa Women’s Drive: • A signature annual event of Lavasa • In collaboration with Bombay Times in aid of the Woman’s Cancer Initiative of Tata Memorial Hospital • An part of Limca Book of Records in 2011 as the largest car rally in India • Like every year, about 350 cars started from Mumbai and culminated at Lavasa • Women from the cities of Nagpur, Ahmedabad, Bangalore, Chennai, Delhi, Goa, Hyderabad and Kolkata are invited to represent their cities at the Women’s Drive

Objectives – LWD 2012Create online buzz before Lavasa Women’s Drive2012Invite for registrations and voting via social platformsBuilding awareness on cancer through this eventLeverage brand ‘Lavasa’ with Women’s Drive event

Building awareness and buzz LWD 2012 Teasers

Got contestants to attend workshopsBlog post on Lavasa Women’s Drive 2012 Pune & Mumbai workshops Fans were updated live about the happening at LWD workshops

Inviting participation for the driveWild Card entry through Facebook Contest for our fans and a chance for them to win exciting merchandize EVERYDAY!

Vote! Vote! Vote! Casting your vote is very importantFollowers on Twitter asking for votes

Preparing contestants for the drive! Car Order and Time Sharing some Tips! Bollywood Tadka Alerts! Exclusive updates

The flag off!We kept our fans updated through out the Lavasa Women’s Drive 2012

Drive to LavasaQuote Senior VP,Marketing & Sales Keeping people connected with LWD 2012

Finally the Destination - Lavasa Entry of celebrities Live updates from Lavasa Quiz on Lavasa to keep the women drivers engaged

Post LWD 2012Cherishing the LWD 2012 momentsDetailed results - Where they went wrong?

Time to CelebrateThe Grand LWD 2012 Awards Ceremony Exclusive images uploaded through social media

The Results

Our contestants loved it! Growth of 1168 to Fanbase 1329 approx daily stories created Special LWD Mugs by fan Instant Testimonials for services: 300+ 400 women got themselves checked – Cancer Awareness

Bloggers covered the events Magali VazPushpa Moorjani

We set the Trend!#LWD2012 trending in Mumbai No. of Retweets: 86 No. of Mentions: 190 19,94,467 audience reached throughout campaign

We even got celebs to tweet about us!

Thank You http://windchimes.co.incontactus@windchimes.co.in Tel: (022) 26518610

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Social Media Case Study - Lavasa Women Drive 2012

by SocialSamosa.com on Jul 29, 2012

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