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Social Media Case Study: How Philips India Establish the Magic of its LED Lights Online Before the Launch of TV Ads

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Social media case study on how Philips India creates a strong need for customers to move to this new futuristic technology in lighting...

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Social Media Case Study: How Philips India Establish the Magic of its LED Lights Online Before the Launch of TV Ads

  1. 1. SE E WH TL H C N D A I T A G O T e hi LD‘ Z ’of … h Pi s E B Z, a l p U s r 1 2 4 35 3 0, 2 7 VE OF N LA E VD O [O F R I WS 2 D E K D IE S A ] LD lhs a vr l a aeesn E i thd eyo w rns i g w te akt n tiw saglbcue h m re ad h a l e eas s r y n b p yr a t e ten ii t o i l e hd a n h itte o g a k iav m v te a gr,nei LD a te oe h ct oy vi g E sh e u l n m sf uiifr o lhi wt otu rt om fgt g i t sc i n h ed s p sbie. nl s os i i e il s t 3 T e b cv w sw fl . e h o j te a t o o sOn, ei d cet a t n ne fr utm r t ra s o g ed o cs eso e r o m v t tinwf uiitcn l y oe o h e u rt eho g s t sc o ilhi .n te ue h eg o ni t g d hn s ti de f g nA s tcn l y om v f m lhi eho g t oe r i t g o o g n vtrn t a ya i m dr,o n eeaso dnmc o enyug , adv rn tci n i ateh . b e T e ak a s p .h wte h t w s i l So h s m e p sbie ta lh cn oadd ti os i i hti t a d n o h il s t g s ia i eet g n egg g anr n nn rsn ad nai m ne t i n . T e oe fh i a a a mnt h cr o ted w s 2 i e e u m s v e ta f trdtdy b gs ui i o hte ue o a’ i et c d a s g sprt R niK p o rcet g h ues r ab ao r eran te a r i m g o te o u r oy o dnm e ai fh p pl B lw o u br c a l “ar Z m n” y mt h ahhn Saa a aa b A ib Bcca. a I te uiv e R niK p o w s n h m s i o ab ao r a c d r f trdia u o LD lhso e ue n si f E i tt a t g eagrt te o cp o xgea h cnet f e “e w a lh cn o Se hti t a d . g ” T m k sr ta te o g n a a o ae ue hth sn ad s rslte esg gt n uh rco , eu h m s e o eo g t t n t a ai w dc e t b i b z b e p y g e ei d o ud uz y m l i d l on v am rei t ts rudte o g i l akt g a i ao n h sn, r n cc ee bfr rl s gt f il vn e e e ai iof ay o e n i l. c 90 5 3, 5 5 VE OF S LA E VD O I 1 D Y I WS 1T E K D IE N 5 A S 73 1 9, 3 6 5, 5 54 9 VE OF E SR IE [O F R I WS T A E VD O S A ] U I E IT S OT E B IE N 3 A S N QU VS OR T H WE S I D Y I T 1 7 io . ml n 5 l i T TL I O A VE OF A R Z M N VD O WS S A A A A A IE [O F R S A]

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