Pearson Education joined social media with a wish to reach out to students and parents who rely hugely on social networking sites & world wide web. They launching themselves across 7 platforms on social media.

2. NTRODUCTION
IAs the world's leading learning company, Pearson touches
lives of millions of people around the world.
Pearson opens up a world of opportunities in education, by
offering effective, accessible, and personalised learning for
all kinds of people, in every walk of life.

3. PEARSON
INDIA
GOES
It’s no news that everyone is online these days. Right from students to
parents, each of our lives is incomplete without the World Wide Web.
Pearson Education wished to reach out to students and parents who
rely hugely on social networking sites as well.
We helped Pearson India by successfully bridging the gap between the
educationproviderandseeker,bylaunchingthemacross7platformsof
social media. This includes, Facebook, Twitter, Linkedin, Quora, Pinter-
est, YouTube and Google+.
And today, Pearson India is one of the largest communities on social
media across Pearson worldwide.
Total Facebook Fans: 42,000+ and growing at 200%
each quater
Average weekly audience engagement: 3,500+
Average weekly audience reach: 135,000+
SOCIAL
P

4. The core strategy of presenting the brand on social media, in a way that
the audience likes and appreciates it, was to come forward with facts
wrapped in an attractive packaging.
This simply means, we shared facts and information in an appealing
and interesting manner.
facebook.

5. sample posts.

8. We created hashtags that could be associated with Pearson India.
#LearnInATweet and #AlwaysLearning are hashtags that represented
Pearson India and shared interesting facts and information.
t
twitter.

9. sample tweets.

11. We cross promoted platforms and also shared updates
about the company
l
g+ linkedin.
google+

12. sample posts.

14. On Quora Pearson India has 600+ followers. We knew this is the
right platform to connect with students and people who have an
opinion about the education industry.
Many of Pearson India’s answers on Quora have been upvoted the
most number of times as well, which establishes the brands
unique view about news and things about the education sector.
The company also has an active blog on Quora.
q
quora.

15. sample posts.

16. quora.

17. quora.

18. We understand that learning something new is not easy. Hence,
we provided students with videos that help them understand
things easily and quickly.
The brand has 100+ subscriptions on the YouTube account.
y
youtube.

19. sample videos.

21. Probably one of the best ways to execute the strategy for the brand
was on Pinterest. What could be a better platform than Pinterest
when it comes to sharing information in an appealing and attractive
manner? We achieved that successfully by gaining 100+ followers!
We dedicated boards to each subject too, like Biology, Chemistry,
etc.
p pinterest.

22. sample posts.

24. successful campaigns.
#Ilearntfromdad
#Pearsonthankyourteacher

25. We launched a microsite to promote the Thank Your Teacher activity
started by Pearson. Users were given a chance to thank their teacher by
uploading a video with a thank you message.
To promote the same, a Twitter contest was launched which trended
India on Teacher’s Day and managed to gather more entries on the mi-
crosite later.
THANK YOUR TEACHER

26. www.pearsonthankyourteacher.in
MICROSITE

27. KEY FEATURES
YouTube Direct Integration – All video entries are
directly uploaded to Pearson India’s YouTube channel
in the ‘Thank Your Teacher’ playlist, through the You-
Tube direct integration.

28. Share-ability – Users are encouraged to share the initiative
with their friends, after they submit their entries.
KEY FEATURES

29. Endless Wall – All messages are featured on the wall which is an
endless scroll
KEY FEATURES

30. Send Card – Special Thank You
cards were sent to teachers on
behalf of users Free of Cost
KEY FEATURES

31. Celebrity Thank You Messages –
Special celebrity videos section
was created.
KEY FEATURES

32. E-mailers were sent out to
our database of students,
encouraging them to take
part in the initiative and
thank their teachers.
DATABASE MARKETING
THANK YOUR TEACHER

33. twitter.

34. On the occasion of Father’s Day, we asked Twitteratis to recollect the learnings
they imbibed from their Fathers. After 30 minutes into the contest, the hashtag
was already trending across India!
It was also talked about in Lighthouse Insights.
I LEARNT FROM DADI LEARNT FROM DAD

35. THANK YOU