Social Media Case Study: How NASSCOM 10,000 Startups is connecting with Young Entrepreneurs

1,756 views
1,705 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,756
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Case Study: How NASSCOM 10,000 Startups is connecting with Young Entrepreneurs

  1. 1. 1
  2. 2. The Backdrop 2
  3. 3. NASSCOM 10,000 STARTUPS • OBJECTIVE • To massively scale up the Indian Startup Ecosystem, the National Association of Software and Services Companies (NASSCOM) flagged off the 10,000 Startups program. • The aim is to create of 10,000 tech Start-ups in India by 2023. • OUR AIM • To transform NASSCOM from being perceived only as a group of big corporate to an organization that is also for young Entrepreneurs. 3
  4. 4. About us 4
  5. 5. FROG WALKS OUT • WHO WE ARE • A digital creative agency specializing in web development, digital engagement and mobile applications. • Founded in 2011 by Kapil Dhawan and Arnab Chatterjee • OUR MANDATE • Social media planning, design and execution for ‘NASSCOM for Start-ups’. • We help NASSCOM connect with the startup entrepreneurs in an engaging, relevant and often in an interesting way. 5
  6. 6. OUR STRATEGY- CAMPAIGN 1 • 60 DAYS BEFORE THE OFFICIAL LAUNCH • Two months before the official launch of 10,000 Start-ups, we created the official Facebook page. • To resonate with entrepreneurs we used ‘The Dissuaders’- a quirky comic strip that presents real life situations, faced by start-up entrepreneurs daily. • Results: For ‘NASSCOM 10,000 startups’ we had a fan following of over 20 thousand before launch . 6
  7. 7. 7
  8. 8. OUR STRATEGY- CAMPAIGN 2 • 14 DAYS BEFORE THE LAUNCH • Two weeks before the actual launch we started an online activation program. • Through the NASSCOM website, we invited Entrepreneurs to ask question from Google CEO Eric Schmidt. • Results: Over 200 entrepreneurs posted their questions online. We qualified four best entries and they were invited to the launch event to ask their questions. 8
  9. 9. 9
  10. 10. AND WE KEPT THE TRACTION ALIVE! • 37 UNIQUE CONTENT CATEGORIES • To keep this traction alive, we created a cool social media campaign. • In all, there are almost 37 different highly creative Content Categories all designed to generate maximum engagement. • It is thus, one of the most intensive Social media connect programs driven by NASSCOM. 10
  11. 11. 11
  12. 12. TOP CONTENT CATEGORIES- START CUPS • We wanted to share inspiring quotes with our audience. • The creative route was Start Cups • We share one start cup every Monday • Results: Start Cups has a reach of over 10 thousand entrepreneurs and we have received over 200 requests to make them available offline. 12
  13. 13. 13 TO GIVE THE WEEK A PERFECT START
  14. 14. TOP CONTENT CATEGORIES- SUCCESS SECRETS • Quotes often inspire and are intended to create positive thoughts in our minds. • We thought of sharing quotes from living legends. • The creative route was Success Secret! • RESULTS: Success Secrets is one of the most shared social Media series. Every post spans its reach to over 10 thousand followers. 14
  15. 15. 15 WE WANTED TO SHARE THE WISDOM
  16. 16. • We wanted to help in building skills. • We believe, there is immense importance of learning from the wisdom and mistakes of others. • Diverse wisdom and repurposed articles has been incorporated in nugget sized presentations on Slideshare. • The presentations cover an array of topics that includes tips for running a small business and raising funds. • Results: Presentations have been viewed as many as 25 thousand times. This has also helped in reaching to a more diverse audience. 16 TOP CONTENT CATEGORIES- SLIDE SHARE PRESENTATIONS
  17. 17. 17 LESSONS FROM ENTREPRENEUR VISHAL GONDAL
  18. 18. 18 MOST COMMON WORDS USED BY STARTUPS
  19. 19. 19 THE REDBUS CASE STUDY
  20. 20. • We wanted to give quick tips to an entrepreneur on skills they utilize daily. • We compiled information in form of a comic strip and Data Art was made. • Data Art covers topics ranging from tips on public speaking to common mistakes by an entrepreneur as well as improving productivity of a team. • RESULTS: Every Data Art has reached over 500 entrepreneurs and is shared over 40 times. 20 TOP CONTENT CATEGORIES- DATA ART
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. • There are many myths about startups that we hear regularly! • We thought of starting a series called Jobs Vs Startups and This is STARRRT- UP to help bust these myths and share a laugh! • The tool… a trendy and often quirky comic strip! • Results: Every post crosses a reach of more than 5 thousand entrepreneurs. 24 TOP CONTENT CATEGORIES- JOBS VS STARTUPS
  25. 25. 25 WE SHARED A LAUGH
  26. 26. 26 REALIZED ENTREPRENEURSHIP IS DIFFERENT FROM JOBS…
  27. 27. 27 …AND SHARED REWARDS OF BEING AN ENTREPRENUER
  28. 28. • We understand that every entrepreneur has a social life too. • So, we identified their most common social issues and gave them quirky twist. • Letters are the creative solution. • Results: These letters have been shared over 100 times. 28 TOP CONTENT CATEGORIES- LETTERS
  29. 29. 29 IDENTIFIED ISSUES…
  30. 30. 30 …AND GAVE IT A CREATIVE SOLUTION
  31. 31. WHAT WE MANAGED TO DELIVER FOR NASSCOM • We created a space for start-ups & entrepreneurs where interesting conversations are shared and encouraged. • Social media is the center of communication for NASSCOM for Startups. • NASSCOM succeeded in doing over 250 offline engagements, with over 18,000 young entrepreneurs in over 15 cities. • In this period, we have also gained a fan following of over 65 thousand. 31
  32. 32. 32

×