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Social Media Case Study: How eBay India Engages Digital Natives With a LIVE Online Game to Promote its New Features
 

Social Media Case Study: How eBay India Engages Digital Natives With a LIVE Online Game to Promote its New Features

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To foster interactivity, Tonic Media, the social media agency of @eBayIndia created a LIVE online game called “Twitter Hangman” to educate users about the new interface of www.ebay.in and promote ...

To foster interactivity, Tonic Media, the social media agency of @eBayIndia created a LIVE online game called “Twitter Hangman” to educate users about the new interface of www.ebay.in and promote the features of eBay feed.

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    Social Media Case Study: How eBay India Engages Digital Natives With a LIVE Online Game to Promote its New Features Social Media Case Study: How eBay India Engages Digital Natives With a LIVE Online Game to Promote its New Features Presentation Transcript

    • eBay – Twitter Trend Activity report Date: 11th June 2013
    • Hashtag #MyNeweBay Tell us what is new about eBay. Could be anything #MyNeweBay and help us unlock what’s special about new eBay i.e “What I want is what I see”
    • Duration 20 Minutes Time it took to trend Time it took to trend ‘INTERNATIONALY’ Time it took trend in ‘INDIA’ 15 Minutes
    • Activity Overview  People guessed tweet to unlock code i.e “What I want is what I see” within an hour. Prize was given out the person who guessed it right!  We started with first ever live hangman game on Twitter to give away remaining prizes!  The words of our hangman game promoted features (RTB’s) of new eBay!  The contest gained awesome momentum and generated great interaction and we were soon gave away 5 prizes!  We still had 2 prizes to give away, hence our last sentence of hangman was, “eBay Loves You”  This got us good number of positive mentions and people praised the activity!
    • Contest Stats REACH TIMELINE DELIEVERIES
    • Interaction
    • Interaction
    • Our Interaction
    • Some amazing reponse about new eBay!
    • Results  Followers increase by 529 in the span of 3 day activity!  More than 300 tweet done by eBay!  1,03,353 interactions recived by eBay India!  Trended worldwide on two consecutive days!  Hashtags trended for more than 24 hours!