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Social Media Case Study: How American Express India Increased 5X Rise in Page Engagement
Social Media Case Study: How American Express India Increased 5X Rise in Page Engagement
Social Media Case Study: How American Express India Increased 5X Rise in Page Engagement
Social Media Case Study: How American Express India Increased 5X Rise in Page Engagement
Social Media Case Study: How American Express India Increased 5X Rise in Page Engagement
Social Media Case Study: How American Express India Increased 5X Rise in Page Engagement
Social Media Case Study: How American Express India Increased 5X Rise in Page Engagement
Social Media Case Study: How American Express India Increased 5X Rise in Page Engagement
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Social Media Case Study: How American Express India Increased 5X Rise in Page Engagement

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Social media case study on American Express used Facebook extensively to drive awareness, create buzz and highlight the American Express Partnership...

Social media case study on American Express used Facebook extensively to drive awareness, create buzz and highlight the American Express Partnership...

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  • 1. Client: American Express India Campaign Period: 18 – 26 March, 2013
  • 2. Taste of Mumbai: FB Activity AmEx FB Objective: 1. 2. Create awareness about Brands association with the event Drive brand perception & brand empathy Campaign rollout: (16th – 21st March) 1. Pre-event intro posts 2. Wall contest with free taste giveaways (22nd – 24th March) 1. Live updates from the 1. Live event coverage event (Pics / Updates) 2. Video with the FB 2. Chats / Video with FB winners contest winners (25th – 26th March) 1. Post event sum up (pics)
  • 3. Pre-event engagement During event buzz Post event coverage Posts on event dates, chefs & ticket booking
  • 4. Pre-event engagement During event buzz Post event coverage 3 1 2 FB led contest • 3 Questions themed on food • 3 winners from each question got couple VIP pass to the event 4
  • 5. Pre-event engagement During event buzz Post event coverage Live updates from the event 5
  • 6. Pre-event engagement During event buzz Post event coverage Buzz around AmEx association with the event 21-Oct-13 AXP INTERNAL 6
  • 7. Pre-event engagement During event buzz Post event coverage Video with contest Winners, Chef interviews 21-Oct-13 AXP INTERNAL 7
  • 8. Campaign performance The number of (non fans) people who visited our Page, or saw its posts in news feed or ticker. The number of people sharing stories about our page – likes, posts, commenting or sharing one of the Page posts, answering a question etc Key highlights 1. 403 organic likes during the campaign 2. 5X increase in page engagement 3. 38K people reached during the campaign period 21-Oct-13 AXP INTERNAL 8

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