June 4, 2014 – 2 Days to go!
@PurrfectBilly @pAwesomeSunny
@PurrfectBilly’s
take on Twitter!
@pAwesomeSunny’s
take on Twitter
Overnight
stars On
Twitter!
Launch Day
June 6, 2014
Meet our Shopping Guides…
Campaign launched across
Digital, Print & TV
Launch of
ShoppingMakesMeHappy.com
+ 3 Lakh Visits within 20 Days
+ 1.5 Lakh Views on Billy & Sunny Videos
+ 2.3 Lakhs Shares on Billy & Sunny Memes
Because it’s
all about a
‘HAPPY’ Family!
Ready to share your
#18HappyMoments?
Contest asked users to share what all made them the happiest
Trended for
3 Days with an
outreach of
+70 Million
June 6, 7 & 8, 2014
#18HappyMoments effect
#18HappyMoments effect
#18HappyMoments effect
#18HappyMoments effect
#18HappyMoments effect
Billy & Sunny spreading #18HappyMoments
Tweets: 54,078
Twitter Impressions: 42,719,116
Facebook Impressions: 32,374,602
Total Impressions: 75,093,718
#18HappyMome...
‘TRENDS’ were set with #18HappyMoments
‘TRENDS’ were set with #18HappyMoments
Brands followed the lead
And The Happy Moments
continued…
Increase
in 25K
Video
Views
Outreach of
+1 Mn
+5,000 Entries
Overall Impressions: 5,536,285
Billy & Sunny
spreading
happiness on
Digital
Innovation
Step 1 Like a Meme on ShoppingMakesMeHappy.com
Step 2 Subscribe on WhatsApp
Step 3 Get it on your phone & share it with all your friends!
Happy Memes doing
the rounds…
Spreading Happiness
on YouTube
1,40,000+ Views on YouTube
How Happy did we make
everyone?
Twitter Impressions 50,639,845
Facebook Impressions 49,895,190
Video Views 140,000
Microsite Visits 324,965
WhatsApp Subsc...
Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital Achieving Over 100 mill...
Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital Achieving Over 100 mill...
Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital Achieving Over 100 mill...
Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital Achieving Over 100 mill...
Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital Achieving Over 100 mill...
Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital Achieving Over 100 mill...
Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital Achieving Over 100 mill...
Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital Achieving Over 100 mill...
Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital Achieving Over 100 mill...
Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital Achieving Over 100 mill...
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Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital Achieving Over 100 million+ Impressions

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HomeShop18’s ideology became its brand campaign ‘Shopping Makes Me Happy’. Targeted at value shoppers, the company wanted to deliver this message by breaking the clutter and presenting someone loveable yet, impactful. The aim was to deliver the brand message in a charming way. After various sessions of brainstorming and research, was decided that the mascots would be animated cats - Billy and Sunny, a father and son duo. The cats were positioned as the co-founders of HomeShop18 with an aim to spread happiness or shopping through its 360 degree marketing approach.

HomeShop18 perfected the character-driven marketing code by launching their new mascots, Billy and Sunny, across all marketing platforms offline and online. The brand campaign was launched as a TVC, along with a microsite, Facebook and a Twitter page.

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Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital Achieving Over 100 million+ Impressions

  1. 1. June 4, 2014 – 2 Days to go!
  2. 2. @PurrfectBilly @pAwesomeSunny
  3. 3. @PurrfectBilly’s take on Twitter!
  4. 4. @pAwesomeSunny’s take on Twitter
  5. 5. Overnight stars On Twitter!
  6. 6. Launch Day June 6, 2014
  7. 7. Meet our Shopping Guides…
  8. 8. Campaign launched across Digital, Print & TV
  9. 9. Launch of ShoppingMakesMeHappy.com
  10. 10. + 3 Lakh Visits within 20 Days + 1.5 Lakh Views on Billy & Sunny Videos + 2.3 Lakhs Shares on Billy & Sunny Memes
  11. 11. Because it’s all about a ‘HAPPY’ Family!
  12. 12. Ready to share your #18HappyMoments? Contest asked users to share what all made them the happiest
  13. 13. Trended for 3 Days with an outreach of +70 Million June 6, 7 & 8, 2014
  14. 14. #18HappyMoments effect
  15. 15. #18HappyMoments effect
  16. 16. #18HappyMoments effect
  17. 17. #18HappyMoments effect
  18. 18. #18HappyMoments effect
  19. 19. Billy & Sunny spreading #18HappyMoments
  20. 20. Tweets: 54,078 Twitter Impressions: 42,719,116 Facebook Impressions: 32,374,602 Total Impressions: 75,093,718 #18HappyMoments effect
  21. 21. ‘TRENDS’ were set with #18HappyMoments
  22. 22. ‘TRENDS’ were set with #18HappyMoments
  23. 23. Brands followed the lead
  24. 24. And The Happy Moments continued…
  25. 25. Increase in 25K Video Views
  26. 26. Outreach of +1 Mn
  27. 27. +5,000 Entries
  28. 28. Overall Impressions: 5,536,285
  29. 29. Billy & Sunny spreading happiness on
  30. 30. Digital Innovation
  31. 31. Step 1 Like a Meme on ShoppingMakesMeHappy.com
  32. 32. Step 2 Subscribe on WhatsApp
  33. 33. Step 3 Get it on your phone & share it with all your friends!
  34. 34. Happy Memes doing the rounds…
  35. 35. Spreading Happiness on YouTube
  36. 36. 1,40,000+ Views on YouTube
  37. 37. How Happy did we make everyone?
  38. 38. Twitter Impressions 50,639,845 Facebook Impressions 49,895,190 Video Views 140,000 Microsite Visits 324,965 WhatsApp Subscribers 200,000 Happy Moments continue to grow with the #18HappyDays Challenge… Overall Outreach:100M+
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