Social Media Case Study: Google Presents YouTube Brand Cast - The Virtual Paparazzi Project

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Social Media Case Study on How Google Presents YouTube Brand Cast - The Virtual Paparazzi Project

Social Media Case Study on How Google Presents YouTube Brand Cast - The Virtual Paparazzi Project

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  • 1. The Google Tunnel Or “The Virtual Paparazzi Project”
  • 2. • The Event : YouTube Brand cast 2013 An Informal get-together of stake holders in the YouTube Ecosystem Top Brands, Advertisers, Artists and YouTube Celebrities A Mega Event where you look back at the journey till date and step in to the future that is ahead. Google presents YouTube Brandcast' attempts to highlight this changing face of content consumption, provide relevant video consumer insights. • Objective: Surprise and delight everyone right at the Entrance , Inspire and exhibit Creativity, Connect Google+ Live to event
  • 3. VirtualFansonProjectedWall The Solution: Virtual Paparazzi connected live to Google + • A tunnel with motion sensors was created as the entrance to the event. Back Projected walls formed the sides of this tunnel . Here, virtual fans (pre-shot people) were waiting for people to arrive , and click them. As soon as someone entered the tunnel, these virtual fans sprung into action, and real flashes installed fired and pictures were clicked by real digital cameras. These pictures went up on the event G Plus Page immediately. The face recognition feature of google plus auto tagged people on the network. • Live feed of the page was displayed for people inside the event. So whoever was inside also knew who had just walked in. • See it to believe it, Watch the videos at : https://vimeo.com/61532028, https://vimeo.com/65203948
  • 4. Live Photo Feed from the Tunnel was Integrated to the G+ page
  • 5. Your Imagination Gives us wings Send us your briefs and thoughts on Something that you may want to create , we might be able to help turn your Imagination into Reality
  • 6. s Invited Tagglabs.in hari@tagglabs.in, ankit@tagglabs.in pankaj@tagglabs.in