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The Google Tunnel
Or “The Virtual Paparazzi Project”
• The Event : YouTube Brand cast 2013
An Informal get-together of stake holders in the YouTube Ecosystem
Top Brands, Advertisers, Artists and YouTube Celebrities
A Mega Event where you look back at the journey till date and step in to the future that is ahead.
Google presents YouTube Brandcast' attempts to highlight this changing face of content
consumption, provide relevant video consumer insights.
Surprise and delight everyone right at the Entrance ,
Inspire and exhibit Creativity, Connect Google+ Live to event
The Solution: Virtual Paparazzi connected live to Google +
• A tunnel with motion sensors was created as the entrance to the event. Back Projected
walls formed the sides of this tunnel . Here, virtual fans (pre-shot people) were
waiting for people to arrive , and click them. As soon as someone entered the tunnel,
these virtual fans sprung into action, and real flashes installed fired and pictures were
clicked by real digital cameras. These pictures went up on the event G Plus Page
immediately. The face recognition feature of google plus auto tagged people on the
• Live feed of the page was displayed for people inside the event. So whoever was inside
also knew who had just walked in.
• See it to believe it,
Watch the videos at : https://vimeo.com/61532028, https://vimeo.com/65203948
Live Photo Feed from the Tunnel was Integrated to the G+ page
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