Social Media Case Study: Gail India
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Social Media Case Study: Gail India

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Social Media Case Study: Gail India Social Media Case Study: Gail India Presentation Transcript

  • A case study on A step towards #EnergySecurity
  • Global Energy Crisis Energy Awareness Why? •#EnergySecurity remains the prime concern for every nation •Energy crisis has been detected as the virus eating out peace, harmony and security from the planet. GAIL being the pioneer of the Indian energy industry aims at educating people about the same.
  • GLOBAL ENERGY CRISIS According to the International Energy Agency the world will need almost 60% more energy in 2030 than in 2002 Demand for oil is expected to double in 20 years. Oil industry experts estimate that current reserves will only last for about 40 years. We depend on oil for 90% of our transport, and for food, pharmaceuticals, chemicals
  • ENERGY EDUCATION #EnergyScore In order to spread the awareness about #EnergySecurity we initially we needed to give the audience the first heavy dosage of #infotainment via #EnergyScore
  • #EnergyScore Posts
  • #EnergyScore Posts
  • Response & Impact 9865 IMPRES IONS 17075 POST VIEWS 430 LIKES
  • Certification 536 Sample Certificate Certificates Generated
  • EARTH HOUR The basic idea behind the #EarthHour campaign was to spread awareness about the significance of the day and to instigate participation
  • Pre earth hour During Earth Hour Post Earth hour FB appearance during the campaign
  • April Fool’s day campaign The idea was to cash on April fool’s day and propagate the idea of #EnergySecurity
  • Tremendous response Post reach Interaction
  • GAILVoice subscriptions 21.83% jump in the subscription during #EnergySecurity
  • SOCIAL CLOUD VENTURES INKED SUCCESS STORY OF GAIL ON VIRTUAL AS WELLAS PHYSICAL WORLD