How Espelho with only 200 odd followers trended on Twitter!
(Secret revealed)
Espelho (Twitter handle: @EspelhoFashions) p...
Here’s how they ran the successful contest:
Introduction tweet:
Note: The contest started at 2:17pm (IST)
Replying & encou...
Tweeting with creative:
Continuously tweeting creatively:
Trends on Twitter:
In less than 3 hours Espelho generated 803 tweets
Now this is what you call a contest, also hats off to the owner of the b...
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Social Media Case Study: Espelho

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Espelho was bang on and they only had one strategy in mind and that is to engage with fans.

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Social Media Case Study: Espelho

  1. 1. How Espelho with only 200 odd followers trended on Twitter! (Secret revealed) Espelho (Twitter handle: @EspelhoFashions) pulled out something that some of the big brands fail to do i.e. trend on Twitter with the brand name in the hashtag itself i.e. #EspelhoReflectsMe Objective: To trend in Mumbai Difficulty: Only 200 followers, Hashtag needs to have brand name in it i.e. Espelho Strategy: Espelho was bang on and they only had one strategy in mind and that is to engage with fans.
  2. 2. Here’s how they ran the successful contest: Introduction tweet: Note: The contest started at 2:17pm (IST) Replying & encouraging more tweets:
  3. 3. Tweeting with creative: Continuously tweeting creatively:
  4. 4. Trends on Twitter:
  5. 5. In less than 3 hours Espelho generated 803 tweets Now this is what you call a contest, also hats off to the owner of the brand Bhavik Dattani who understands fashion & social media both!

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