Social Media Case Study: How Clarks Trended on Twitter with its #ifshoescouldtalk Campaign

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This is a social media case study on Clarks India and the social objective of Clarks India needed an out-of-the-box twitter activation campaign. The campaign had to be organic and viral in equal measure .The campaign was to be directed at a TG of 20-35 year old urban youth. Twitter as a platform lends itself beautifully to this busy lot .It wouldn’t suffice to simply ask your audience to engage. The campaign had to tickle their wit and challenge them at an intellectual level

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Social Media Case Study: How Clarks Trended on Twitter with its #ifshoescouldtalk Campaign

  1. 1. Twitter Campaign for Clarks
  2. 2. The objective Why? Clarks India needed an out-of-the-box twitter activation campaign. The campaign had to be organic and viral in equal measure For Whom? The campaign was to be directed at a TG of 20-35 year old urban youth. Twitter as a platform lends itself beautifully to this busy lot What? It wouldn’t suffice to simply ask your audience to engage. The campaign had to tickle their wit and challenge them at an intellectual level www.jademagnet.com | Bangalore | California | Singapore | Doha |
  3. 3. The concept Platform Platform We asked the twitter-verse to imagine a world where shoes could talk? Brand Brand We showed them a picture of a Clarks pair and asked – what if Torrin Curtain could talk? People People We made it easy to participate and engaged with them as a brand with a sense of humour www.jademagnet.com | Bangalore | California | Singapore | Doha |
  4. 4. The execution www.jademagnet.com | Bangalore | California | Singapore | Doha |
  5. 5. The results In 5 hours 281 Followers 758 Brand Mentions 1765 Hashtag mentions Top Trend for 6 hours A Million Impressions Incalculable Branding www.jademagnet.com | Bangalore | California | Doha
  6. 6. The tweets www.jademagnet.com | Bangalore | California | Singapore | Doha |
  7. 7. The tweets www.jademagnet.com | Bangalore | California | Singapore | Doha |

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