0
Bullett Raja
Trailer launch campaign
Flow
 Brief

 Insight
 Big Idea
 Pre launch promotion
 Launching the campaign
 Results
Brief
 Position the movie as an action drama entertainer
 One Man v/s Mafia, Politicians & Police
 Promote the tag line...
Requirement
 Trend it on national level
 Reach out to a large audience
 Create enough and more buzz on the film well be...
Challenges
 Unlike other big stars, Saif ali khan is not present on twitter

and has a limited fan following
 Trailer ha...
Insight
 In India, every state has its distinct identity and people

from each country are mad about their own region, cu...
Big Idea
 An inter city competition which challenged fans from

various city to show their love for Bullett Raja
 The ci...
Mechanism
 Fans will have to tweet why they would want Bullett raja trailer

to be released in their city first with the ...
Pre launch promo activities
Contest announcement
Cover image

Facebook post

Facebook post
Directing fans from facebook to twitter
Creating twitter tab on facebook
Messaging facebook fans about the contest
Creating pre launch buzz on twitter
Announcement

Retweets

Critics review
Conversations with followers

Engaging with followers during
the night time too
Pre buzz on the contest day
Bringing alive the inter-city rivalry

Calling Fan clubs
Surprise gift for 1000th fan- On the Spot activation, resulted
in 50 new followers in 2 hours
Contest time
Promotion
Directing fans to microsite
Fans response
Twitter background
Keeping up the momentum
Getting other cities involved

Tweeting at mid-night
Poster launch promotion

Asking Fans to change their
twitter DP
Last few hours
Promotion

Fans Response
Winners response
Impact
Hashtracking report

Twitter followers increased from 876 to 920 on 28th sept & then
increased to 1227 by the end of the c...
Hashtracking report
Other top hashtags which were tweeted
along with our hashtag
Keywords

Tweets

chennai

1107

delhi

1028

mumbai

979

th...
Trends
2:50 p.m – 29/09

6:32 p.m – 29/09
8:30 p.m – 29/09

11:30 p.m – 29/09
4:40 p.m – 29/09

3:42 p.m – 29/09

Trends on 29th ...
12:50 am - 30/09

6:30 am - 30/09

10:20 am - 30/09

9:30 am - 30/09

11 am - 30/09

2:10 pm - 30/09

1:40 pm - 30/09

Tre...
PR review

•http://www.indiantelevision.com/aac/y2k13/aac533.php
•http://www.pardaphash.com/news/saif-ali-khan-and-sonaksh...
FOR BUSINESS & ENQUIRIES CONTACT
JEETENDRA LALWANIjeetendra@m2minteractivesolutions.co
m
KAUSHIK TANNAkaushik@m2minteracti...
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Social Media Case Study: How Bullett Raja Promoted Itself on Twitter via Contests

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Social media case study on how m2m interactive solution promoted Bullett Raja on Twitter vis Twitter contests

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Transcript of "Social Media Case Study: How Bullett Raja Promoted Itself on Twitter via Contests"

  1. 1. Bullett Raja Trailer launch campaign
  2. 2. Flow  Brief  Insight  Big Idea  Pre launch promotion  Launching the campaign  Results
  3. 3. Brief  Position the movie as an action drama entertainer  One Man v/s Mafia, Politicians & Police  Promote the tag line  Aayenge toh Garmi Badhayenge
  4. 4. Requirement  Trend it on national level  Reach out to a large audience  Create enough and more buzz on the film well before the active campaign  Get conversations going Launch Bullett Raja Trailer with a bang
  5. 5. Challenges  Unlike other big stars, Saif ali khan is not present on twitter and has a limited fan following  Trailer had to be launched on Monday and hence the activity had to began on a Sunday - a day which is usually low on twitter interactions  Ensuring that the momentum is on for 1 full day. The contest was supposed to start on 29th sept 2 p.m & end on 30th sept- 1 p.m
  6. 6. Insight  In India, every state has its distinct identity and people from each country are mad about their own region, culture etc  IPL cricket tournament being the biggest example of the rivalry In India, every city is a nation in itself
  7. 7. Big Idea  An inter city competition which challenged fans from various city to show their love for Bullett Raja  The city with the highest tweets will see the Bullett Raja Trailer first and get exclusive gifts  An interactive twitter heat map to build upon the thought of - Aayenge toh Garmi Badhayenge and take forward the inter city rivalry
  8. 8. Mechanism  Fans will have to tweet why they would want Bullett raja trailer to be released in their city first with the hashtag #wewantBullettRaja and mention their city name  As the tweets increased, the colour of the city changed accordingly  Yellow- 100 Tweets  Green- 300 Tweets  Orange- 500 Tweets  At the end of the contest, the icon of the city with maximum tweets turned red  Winners were declared as each level was conquered
  9. 9. Pre launch promo activities
  10. 10. Contest announcement Cover image Facebook post Facebook post
  11. 11. Directing fans from facebook to twitter Creating twitter tab on facebook
  12. 12. Messaging facebook fans about the contest
  13. 13. Creating pre launch buzz on twitter Announcement Retweets Critics review
  14. 14. Conversations with followers Engaging with followers during the night time too
  15. 15. Pre buzz on the contest day Bringing alive the inter-city rivalry Calling Fan clubs
  16. 16. Surprise gift for 1000th fan- On the Spot activation, resulted in 50 new followers in 2 hours
  17. 17. Contest time
  18. 18. Promotion
  19. 19. Directing fans to microsite
  20. 20. Fans response
  21. 21. Twitter background
  22. 22. Keeping up the momentum Getting other cities involved Tweeting at mid-night
  23. 23. Poster launch promotion Asking Fans to change their twitter DP
  24. 24. Last few hours Promotion Fans Response
  25. 25. Winners response
  26. 26. Impact
  27. 27. Hashtracking report Twitter followers increased from 876 to 920 on 28th sept & then increased to 1227 by the end of the contest A increase of 357 followers and a growth of 40% in just 2 days
  28. 28. Hashtracking report
  29. 29. Other top hashtags which were tweeted along with our hashtag Keywords Tweets chennai 1107 delhi 1028 mumbai 979 thiruvananthapuram 385 kolkata 124 contest 108 yourcity 69 bullettraja 68 bullett_raja 45 bulletraja 36 movie 28 newdelhi 22 trailer 22
  30. 30. Trends
  31. 31. 2:50 p.m – 29/09 6:32 p.m – 29/09 8:30 p.m – 29/09 11:30 p.m – 29/09 4:40 p.m – 29/09 3:42 p.m – 29/09 Trends on 29th september
  32. 32. 12:50 am - 30/09 6:30 am - 30/09 10:20 am - 30/09 9:30 am - 30/09 11 am - 30/09 2:10 pm - 30/09 1:40 pm - 30/09 Trends on 30th september
  33. 33. PR review •http://www.indiantelevision.com/aac/y2k13/aac533.php •http://www.pardaphash.com/news/saif-ali-khan-and-sonakshi-sinhasbullett-raja-trailer-crosses-25-million-views/723175.html#.Ulq_-FArTN0 •http://www.indiaglitz.com/channels/hindi/article/98561.html •http://in.news.yahoo.com/saif-ali-khan-ne-badhai-garmi-bullett-raja135100800.html •http://mediakhabar.in/?p=1994 •http://teznews.com/home/news/15881
  34. 34. FOR BUSINESS & ENQUIRIES CONTACT JEETENDRA LALWANIjeetendra@m2minteractivesolutions.co m KAUSHIK TANNAkaushik@m2minteractivesolutions.com
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