Social Media Case Study: A Shoppers Bag by HomeShop18

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A social media case study of A SHoppers bag by Homeshop18. It was a very effective Facebook Contest. Have a look:

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Social Media Case Study: A Shoppers Bag by HomeShop18

  1. 1. Campaign – Shoppers Bag Platform – Social Media | Facebook Client – HomeShop18 Agency – MindShift Interactive
  2. 2. Shoppers BagShoppers Bag Pick a Shopping Bag to get started…
  3. 3. Want to know what we’re talking about?Want to know what we’re talking about? Follow a shopaholics journey…
  4. 4. How To Play?How To Play? Pick up a shopping bag Choose a number from 1 - 18 Answer the question Share and win!
  5. 5. Shoppers Bag by HomeShop18Shoppers Bag by HomeShop18 Step 1: REACH THE SHOPPERS BAG
  6. 6. Shoppers Bag by HomeShop18Shoppers Bag by HomeShop18 Step 2: Select a Number and answer a Simple Question for Us! Step 3: Access the Website to get clues
  7. 7. Interesting Trivia and Fun Questions that you can answer! Two Bumper Prizes for the Grand Prize – Tablets! Prizes worth Rs.35,000 up for grabs.
  8. 8. Daily winners on Shoppers bagDaily winners on Shoppers bag
  9. 9. Engagement via ContentEngagement via Content Average Likes per Post on Facebook – 150+
  10. 10. Number CrunchingNumber Crunching SHARED 1,80,000+ Times (Daily – 10K Shares) SHOPPING BAGS CHOSEN 4,645 Played by 8,000 People Website Traffic increase – 2X Of General FB Clicks
  11. 11. • Simple things like Sharing and tagging work • The interactive aspect of the contest helped to get a high number of plays • Connecting back to the website ensures a higher ROI for the brand and the consumer • Talking about surpassed 30000+ taking engagement ratio to an all time high - 17% InsightsInsights
  12. 12. Thank you www.mindshiftinteractive.com

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