Smirnoff Espressology Meet

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Mindshift Interactive conducted The Smirnoff Espressology Meet to launch a new flavour of vodka for Smirnoff. Let us read more about it.

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Smirnoff Espressology Meet

  1. 1. Influencer RelationsInfluencer Relations powered by
  2. 2. Brand ObjectiveAnnounce the launch of Smirnoff Espresso, their newflavoured Vodka, on Digital
  3. 3. What Did We Do?1. We got together people who loved to party, drink &basically have a good time, intelligently in two cities:Mumbai & Bangalore!2. Instead of the regular meetups, we decided toconduct an evening of Mixology with professionalMixologists, rightfully christening is The#Espressology Meet.3. We trained them all to make the right cocktails, withEspresso of course!
  4. 4. Event DayActivities
  5. 5. BangaloreCoffee Vodka BadgesBlind-folded tastingMixing it up!Event Highlights
  6. 6. MumbaiEvent Highlights
  7. 7. Influencers party with Smirnoff!
  8. 8. InfluencersTotal Outreach –1,71,52,00,000
  9. 9. InfluencersTotal Outreach – 8,32,05,75,000
  10. 10. Bloggers Total Outreach – 2,36,400
  11. 11. The Outreach Strategy11 Bloggers9 Facebookers14 Tweeps= +10 Mn Outreach
  12. 12. Interested in Influencer Relations?contact@mindshiftinteractive.comwww.mindshiftinteractive.com

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