Smirnoff Espressology Meet

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Mindshift Interactive conducted The Smirnoff Espressology Meet to launch a new flavour of vodka for Smirnoff. Let us read more about it.

Mindshift Interactive conducted The Smirnoff Espressology Meet to launch a new flavour of vodka for Smirnoff. Let us read more about it.

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  • 1. Influencer RelationsInfluencer Relations powered by
  • 2. Brand ObjectiveAnnounce the launch of Smirnoff Espresso, their newflavoured Vodka, on Digital
  • 3. What Did We Do?1. We got together people who loved to party, drink &basically have a good time, intelligently in two cities:Mumbai & Bangalore!2. Instead of the regular meetups, we decided toconduct an evening of Mixology with professionalMixologists, rightfully christening is The#Espressology Meet.3. We trained them all to make the right cocktails, withEspresso of course!
  • 4. Event DayActivities
  • 5. BangaloreCoffee Vodka BadgesBlind-folded tastingMixing it up!Event Highlights
  • 6. MumbaiEvent Highlights
  • 7. Influencers party with Smirnoff!
  • 8. InfluencersTotal Outreach –1,71,52,00,000
  • 9. InfluencersTotal Outreach – 8,32,05,75,000
  • 10. Bloggers Total Outreach – 2,36,400
  • 11. The Outreach Strategy11 Bloggers9 Facebookers14 Tweeps= +10 Mn Outreach
  • 12. Interested in Influencer Relations?contact@mindshiftinteractive.comwww.mindshiftinteractive.com