[Report] Top Indian Brands on Social Media - September 2013
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[Report] Top Indian Brands on Social Media - September 2013

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http://www.socialsamosa.com 622
http://pokojowczyk.com 105
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[Report] Top Indian Brands on Social Media - September 2013 [Report] Top Indian Brands on Social Media - September 2013 Presentation Transcript

  • Top Indian Brands on Social Media – September 2013 analyzed by
  • The Platform Unmetric monitors over 10,000 brands across 30 sectors and all major countries. We analyze data from: Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
  • ANALYSIS OF BRANDS ON FACEBOOK SO Fans, Conversations, Engagement, Campaigns, etc...
  • Sector Leaders in India (Based on the Unmetric Score for Facebook) Sector Brand Sector Automotive Food & Beverages Aviation Retail Chains Home Care Insurance Consumer Electronics Restaurant Personal Care Banking September 2013 Brand
  • A closer look into these sectors & brands
  • Comparing Top Aviation Brands Engagement Audience Conversation (as % of fans) Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded 0.40 % 19 47 - - 25.2 % 5.9 % 52 9 59 71.2 % 5.33,458 2.4 % 0.85 % 34 5 - - Lufthansa India 3,41,790 2.7 % 1.7 % 43 23 23 47.8 % Air India 63,153 9.6 % 6.8 % 19 316 - - Brand Name Total Fans Fan Growth Jet Airways 11,42,259 0.49 % AirAsia India 3,16,354 SpiceJet September 2013
  • Air India – Creative Wings Contest Air India ran the Creative Wings Contest in September. The Contest related posts engaged the best with its fans. The Creative Wings Contest related posts had an average engagement score of 503, higher than the overall engagement score of 316.
  • Comparing Top Food / Beverage Brands Engagement Audience Conversation (as % of fans) Brand Name Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded 5% 26 158 622 2.9 % 3% 1.2 % 56 8 211 9.5 % 40,04,771 1.9 % 0.92 % 35 19 501 0.20 % Kurkure 30,32,264 0.19 % 1.6 % 136 28 201 79.1 Mentos India 12,45,141 4.7 % 5.9 % 134 102 52 36.5 % Total Fans Fan Growth Cadbury Dairy Milk SILK 31,75,175 6.7 % Bingo! 46,55,354 Cadbury Celebrations September 2013
  • Cadbury Dairy Milk SILK - #SayItWithSilk Cadbury Dairy Milk introduced a new range of Silk bars with customized messages engraved on the bar. The brand promoted the new range with the hashtag #SayItWithSilk and this engaged best with the fans. The Cadbury Dairy Milk SILK Facebook page had an engagement score of 158 which is 5 times the sector average.
  • Comparing Top Automotive brands Engagement Audience Conversation (as % of fans) Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded 5.1 % 26 131 439 1.8 % 18.2 % 4.2 % 166 11 424 23.3 % 23,71,645 10.4 % 4.8 % 61 70 353 - Mahindra Scorpio 25,30,486 1.7 % 1.5 % 16 89 359 3.3 % Tata Nano 38,36,584 -0.18 % 0.50 % 50 14 104 78.8 % Brand Name Total Fans Fan Growth Audi India 27,45,346 12.5 % Hyundai India 23,20,378 BMW India September 2013
  • Audi India – Autumn Collection 2014 The Audi Autumn Collection created lots of buzz on the Audi India’s Facebook page, being the most engaging type of content in September. As a result, Audi India’s average engagement score was 131 while the sector average was 77.
  • ANALYSIS OF BRANDS ON TWITTER Followers, Customer Service Metrics, Campaigns, etc...
  • Sector Leaders in India (Based on the Unmetric Score for Twitter) Sector Brand Sector Automotive Food & Beverages Aviation Retail Banking Insurance Consumer Electronics Restaurant September 2013 Brand
  • A closer look into these sectors & brands
  • Comparing Top Banking & Finance Brands Number of Tweets Brand Name Total Followers Followers Growth Engagement Score Average Response Time Proactive Tweets Replies Retweets Kotak Mahindra Bank 62,410 13.9 % 30 48 212 1 11:17:27 HDFC Bank 9,882 6.5 % 34 4 846 8 5:17:15 Axis Bank 6.460 117.5 % 484 126 25 80 2:32:44 ICICI Bank 9,987 5% 53 54 428 - 33:53:11 YES Bank 2,838 -0.45 % 135 103 34 21 37:30:35 September 2013
  • Axis Bank - #ShopaholicsFestival Axis Bank conducted the Shopaholics Festival between 18th and 24th September. The brand ran contests and promotions using the #ShopaholicsFestival, which was the most tweeted hashtag by its followers. Axis Bank grew its fan base by an astounding 117.5% in September and it gained 2,606 fans between 18th and 14th September.
  • Comparing Top Food/Beverage Brands Number of Tweets Brand Name Total Followers Followers Growth Engagement Score Average Response Time Proactive Tweets Replies Retweets Pepsi India 93,751 8.2 % 48 63 25 15 5:36:27 Mad Over Donuts 10,607 1.5 % 347 139 428 496 4:34:20 Bingo! 1,653 27.7 % 965 113 122 128 0:55:45 Cadbury Diary Milk Silk 8,225 21 % 478 54 62 165 5:43:20 Cadbury Celebrations 18,221 0.40 % 31 30 4 1 2:32:07 September 2013
  • Mad Over Donuts - #MyTeacherGyaan Mad Over Donuts’ My Teach Gyaan contest, conducted as a lead up to Teachers Day, created lots of buzz amongst its followers . The #MyTeacherGyaan was one of the most engaging and used hashtags in September. In September, Mad Over Donuts’ overall engagement score was 347, while the sector average was just 50.
  • Comparing Top Insurance Brands Number of Tweets Brand Name Total Followers Followers Growth Engagement Score Average Response Time Proactive Tweets Replies Retweets HDFC Life 60,754 47.9 % 32 64 18 - 39:37:03 Aviva India 4,875 13.9 % 975 197 51 20 3:57:40 Future Generali 1,153 8.6 % 551 172 90 52 1:03:51 3,924 1.5 % 275 165 103 8 2:29:01 5,213 403.1 % 785 85 46 14 15:22:09 Bajaj Allianz Max Life Insurance September 2013
  • Future Generali - #DaughterIsSpecial Contest Future Generali ran a Twitter contest as part of Daughter’s Day using the #DaughterIsSpecial. The contest helped engage with its followers and was the most tweeted hashtag for the month. As a result, the hashtag #DaughterIsSpecial attained an engagement score of 960 and an overall engagement score of 551, which is 4 times the sector average of 148.
  • ANALYSIS OF BRANDS ON YOUTUBE SO Views, Shares, Uploads, Top Video, etc...
  • Sector Leaders in India (Based on the Unmetric Score for YouTube) Sector Brand Sector Automotive Food & Beverages Aviation Retail Banking Insurance Personal Care Restaurant September 2013 Brand
  • A closer Look at Selected Top Brands SO
  • Hyundai India Grand i10 – Surprisingly Distinct Video Views Growth Hyundai India’s Grand i10 ad video was the most watched video in its channel in September with more than 500,000 views.
  • Oreo India Strawberry Chocolatey Video Views Growth Oreo India’s Strawberry Chocolatey video garnered more than 440,000 views and was the most watched video on its channel in September.
  • Jabong Robbery - Hindi Video Views Growth Jabong new TVC ‘Robbery’ was the most viewed video on its channel in September with more than 89,000 views.
  • THANK YOU Please contact us at info@unmetric.com for more information About Unmetric : Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.