[Report] Bollywood Twitter Index - Popular Bollywood Celebrities on Twitter

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The Bollywood Twitter Index brought to you by To The New is a social media analytics’ list of popular movie actors in India with most number of followers.

The Bollywood Twitter Index brought to you by To The New is a social media analytics’ list of popular movie actors in India with most number of followers.

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  • 1. BOLLYWOOD TWITTER INDEX
  • 2. TWITTER CELEBRITY INDEX The Bollywood Twitter Index is a social media analytics list of popular movie actors in India with most number of followers. The study is conducted by ThoughtBuzz, the social media analytics’ arm of TO THE NEW. This report is a comparative study of the most active celebrities on Twitter based on number of followers and tweets per day. The report analyzes Twitter content basis the last 100 tweets of Bollywood celebrities during the period ending October 2013.
  • 3. TOP 10 MOVIESTARS 1 Amitabh Bachchan Shahrukh Khan 2 3 Salman Khan Aamir Khan 4 5 Priyanka Chopra Deepika Padukone6 7 Hrithik Roshan Akshay Kumar 8 9Shahid Kapoor Sonam Kapoor10
  • 4. MOVERS AND SHAKERS 27.5 MOST ACTIVE 8.08 5.42 4.39 2.99 The Twitter activity level is decided based on average tweets per day by the author. It includes Original Tweets, Retweets and Replies by the author on her timeline. HIGHEST GAINERS 151 % 99 % 87 % 87 % The highest gainers are calculated by comparing the number of followers with the last year. MADHURI DIXIT NENE 85 %
  • 5. WHAT THEY SAY Brand Promotion 9% Work Promotion 27% Fan-based Interactions 24% Social Cause 4% Sharing Quotes & Wisdom 7% Sharing Opinions 6% Sharing Personal Moments 23% Both male & female celebrities equally promote their work & social causes for which they stand Female celebrities promote brands three times more than male celebrities 60% of tweets by both Deepika Padukone and Shahid Kapoor are related to movie tweets Nearly half of Sonam Kapoor’s tweets represent brand promotions Male celebrities interact with their fans 1.5 times more than female celebrities Salman Khan has the highest number of tweets interacting with fans Summary of overall nature of tweets is calculated based on the last 100 tweets by each of the top 10 celebrities during the year 2013. Data as on 31 October, 2013.