Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

Social Media Case Study - Wipro e.Go using social media to engage and establish thought leadership

on

  • 1,656 views

A case study that illustrates how a technology brand like Wipro e.go used social media to build stronger engagement with its consumers and to establish thought leadership amongst online technology ...

A case study that illustrates how a technology brand like Wipro e.go used social media to build stronger engagement with its consumers and to establish thought leadership amongst online technology enthusiasts.

Statistics

Views

Total Views
1,656
Views on SlideShare
783
Embed Views
873

Actions

Likes
0
Downloads
21
Comments
0

4 Embeds 873

http://www.wipro.com 567
http://www.socialsamosa.com 298
http://123.201.131.205 7
http://translate.googleusercontent.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media Case Study - Wipro e.Go using social media to engage and establish thought leadership Presentation Transcript

  • 1. Case Study for Wipro e.go
  • 2. Objectives
  • 3. What we did
  • 4. Stage I Reviving Presence
  • 5. Announcing Come-back Low Credibility and Dormancy– Initial challenges
  • 6. Customizations for e.go Twitter Page
  • 7. Customizations for e.go YouTube channel
  • 8. Stage II Awareness Making people know we exist
  • 9. Using Cyrus videos to create buzz Uploaded 1 Cyrus video per day. Sensational titles worked and some popular videos generated an average of 208 views/video.
  • 10. Cyrus Videos uploaded on 13 Video Sharing sites along with Facebook and Twitter
  • 11. Stage III Engagement Encouraging audience to contribute in response to posts
  • 12. Rapid Fire Contest Rapid Fire Contest got us 82 new fans in a week and 398 responses on 21 posts.
  • 13. Other Text based contests Contest on Useful Keyboard Shortcuts Such contests got us 70 responses over 6 posts. One Marathon task you’d like your laptop to do for you
  • 14. One word answer contests on Twitter We got about 24 responses to our one word answer contests on Twitter
  • 15. #funonego on Twitter Endeavour to project Wipro e.go as a thought leader 7 retweets received Fun tweets put under a hash tag called #funonego to increase engagement and visibility
  • 16. Image based interaction Photo Albums fetched us 55 responses over 4 albums. Fans talking the language we talk
  • 17. Interacting through Cartoons We reached a stage when fans posted cartoons before we did! Cartoon-of-the-day fetched us 220 responses over 27 posts Uploading 1 computer based cartoon per day
  • 18. Photo Tagging Photo Tagging done to gauge fans’ liking towards various models of e.go. Result= 54 responses on this photo album Election of the new Profile picture by asking fans to tag themselves on their favorite e.go picture
  • 19. Bollywood e.go Contest Used the hype around Bollywood celebs to enhance engagement. This fetched us 183 responses out of 8 posts
  • 20. DIY tips and photos on Twitter Uploading pictures of cool laptop bags. Retweet by a follower
  • 21. Introducing the Tablet PC Introduced fans to the latest addition to the e.go family- Tablet PC
  • 22. Test for engagement Checked if the popularity of the video depends on it’s title being sensational by re-uploading it with a new title Plausible reason for Cyrus videos not working– Content not engaging enough to generate any responses. Cyrus videos that got no response earlier fetched us 14 responses on 1 post this time due to increased interaction on FB fan page..Another step ahead in enhancing engagement
  • 23. Raising levels of engagement Polls Got us 279 new fans in 2 weeks and 32 responses over 1 post.
  • 24. Interesting Fan posts
  • 25. Rapid rise in interactions Registered a 5x increase in no of interactions per post over 2 months
  • 26. Increase in total interactions The no. of comments overtook the no. of likes indicating an increase in involvement of the fans
  • 27. Increase in fans Registered a 107% increase in the no. of fans since March 12,2010
  • 28. Stage IV Participation Participating in conversations online
  • 29. Recommending Wipro e.go
  • 30. Participation in Trending Hash Tags As a result of posting useful tech information, we have a new list following e.gobywipro
  • 31. Growth on Twitter No. of followers on June 10 th ,2010= 231 34 new followers since March 12,2010 Average Response/Tweet= 1.42
  • 32. Establishing thought leadership We made an attempt at solving computer related queries on Q&A sites to promote Wipro e.go as a thought leader.
  • 33. Q & A sites Their Question Our Suggestion Total no. of questions answered= 60 3 answers selected as Best Answers
  • 34. Best Answers on Q & A sites
  • 35. Initiating Conversations Conversation threads initiated to gauge what brands people were talking about in the laptop space Tech Related Discussion Forum Some Recommendations by the members
  • 36. Thank you