O teri Report
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O teri Report

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O Teri is a Bollywood movie which did not have a big star cast to bank upon and were challenged to create an organic fan base. The objective was simple, to generate a true fan base which will watch ...

O Teri is a Bollywood movie which did not have a big star cast to bank upon and were challenged to create an organic fan base. The objective was simple, to generate a true fan base which will watch the movie.

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O teri Report O teri Report Presentation Transcript

  • Aaj Kuch Sansani Karte Hai We followed the above peg and applied it in all our social media communications
  • Sansani 1 O Teri Updates
  • We tried to integrate the weird News with O TERI as our protagonists perform the same profession. We also used the screenshots of the trailers so that users are also synched with the movie.
  • O Teri News
  • Aapko Kaisa Lag Raha Hai
  • Trailer Memes
  • #MyBossSoSexy
  • Sansani 2 Song Launch
  • The makers wanted to launch all the songs online and hence we managed to make it BIG We seeded all the songs on various websites to generate views Just like SANSANI, Every song was a BREAKING NEWS and received good interactions
  • Teaser Posts
  • Sansani 3 Milestones
  • 2 months of campaign made us reach new milestones. These milestones happened on Facebook & Twitter as well.
  • Posts with Highest Interactions
  • Posts with Highest Interactions
  • Posts with Highest Interactions
  • Sansani 4 Talking About
  • The talking about of the page remained minimum 25% till the release
  • Talking About After one week of release
  • Sansani 5 Twitter Trends
  • O Teri worked successfully on twitter The movie, within 2 months of campaign trended numerous times
  • Final Count Facebook Target: 50,000 Achieved: 52,205 Twitter Target: 1000 followers Achieved: 1432