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Monthly Social Media Report - KRDS_Telecom & Mobile
 

Monthly Social Media Report - KRDS_Telecom & Mobile

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    Monthly Social Media Report - KRDS_Telecom & Mobile Monthly Social Media Report - KRDS_Telecom & Mobile Presentation Transcript

    • www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS May 1st to May 31st 2014
    • Telecom & Mobile Brands Considered Fans: 1,38,39,444 Fans: 54,07,379 Fans: 21,07,310 Fans: 1,08,87,327 Fans: 1,09,06,299 Fans: 74,56,712 Fans: 9,88,732
    • Methodology
    • (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on telecom & mobile pages in India using the KRDS Engagement Score.
    • Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
    • 14.94 KRDS Engagement Score
    • 9.05 KRDS Engagement Score
    • 7.68 KRDS Engagement Score
    • 1.58 KRDS Engagement Score
    • 1.13 KRDS Engagement Score
    • Top 5 Promotional Posts Content to publicize product promotions and discounts
    • 6.75 KRDS Engagement Score
    • 2.28 KRDS Engagement Score
    • 1.86 KRDS Engagement Score
    • 1.17 KRDS Engagement Score
    • 0.31 KRDS Engagement Score
    • Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
    • 5.13 KRDS Engagement Score
    • 4.96 KRDS Engagement Score
    • 4.82 KRDS Engagement Score
    • 0.70 KRDS Engagement Score
    • 0.18 KRDS Engagement Score
    • Madhu Sudan Account Manager KRDS - India madhusudan.v@krds.com +918861822228 madhusudan.v.krds THANK YOU