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Monthly Social Media Report - KRDS_Travel & Hopitality
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Monthly Social Media Report - KRDS_Travel & Hopitality

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  • 1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS May 1st to May 31st 2014
  • 2. Travel & Hospitality Brands Considered Fans: 9,23,355 Fans: 9,57,000 Fans: 9,77,370 Fans: 10,39,443 Fans: 6,77,871 Fans: 3,51,988
  • 3. Methodology
  • 4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on travel & hospitality pages in India using the KRDS Engagement Score.
  • 5. Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
  • 6. 8.85 KRDS Engagement Score
  • 7. 8.49 KRDS Engagement Score
  • 8. 4.8 KRDS Engagement Score
  • 9. 0.78 KRDS Engagement Score
  • 10. 0.77 KRDS Engagement Score
  • 11. Top 5 Promotional Posts Content to publicize product promotions and discounts
  • 12. 19.82 KRDS Engagement Score
  • 13. 11.97 KRDS Engagement Score
  • 14. 2.35 KRDS Engagement Score
  • 15. 1.08 KRDS Engagement Score
  • 16. 0.26 KRDS Engagement Score
  • 17. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
  • 18. 6.06 KRDS Engagement Score
  • 19. 1.28 KRDS Engagement Score
  • 20. 0.54 KRDS Engagement Score
  • 21. 0.43 KRDS Engagement Score
  • 22. 0.21 KRDS Engagement Score
  • 23. Madhu Sudan Account Manager KRDS - India madhusudan.v@krds.com +918861822228 madhusudan.v.krds THANK YOU