(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
We have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information