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Social Media Case Study: How Micromax Mobile Engaged its Fans for Russell Peters Notorious World Tour 2013
 

Social Media Case Study: How Micromax Mobile Engaged its Fans for Russell Peters Notorious World Tour 2013

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Micromax Mobile was the title sponsor of Russell Peters Notorious World Tour 2013 And to engage our fans, they decided to have a twitter contest

Micromax Mobile was the title sponsor of Russell Peters Notorious World Tour 2013 And to engage our fans, they decided to have a twitter contest

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    Social Media Case Study: How Micromax Mobile Engaged its Fans for Russell Peters Notorious World Tour 2013 Social Media Case Study: How Micromax Mobile Engaged its Fans for Russell Peters Notorious World Tour 2013 Presentation Transcript

    • The Premise Micromax Mobile was the title sponsor of Russell Peters Notorious World Tour 2013 And to engage our fans, we decided to appreciate their love by making them a part of the show Couple passes were up for grabs for all the venues New Delhi, Mumbai, Bangalore and Chennai
    • Overview Twitter became the launch pad for the #MicromaxLaughathon contest It trended across India on 4 separate occasions 3,483+ mentions on Twitter were garnered
    • Cross Promotion on Facebook & Google Plus 12 Facebook posts drove 6255+ conversations & Google plus saw 76 conversations 423,384+ number of people saw the posts
    • Facebook Tab A Facebook tab was created with the intent of directing the traffic to Twitter to maximise participation on a contest wherein the fans got a chance to win couple passes for their respective cities
    • The callouts
    • The question 3,483 tweets were received and 4.1 million impressions were generated
    • The responses
    • Most retweeted tweets
    • Most Authoritative Tweets
    • Trended across India
    • Few of the winners…
    • Twitter Stats 3,483 tweets were published by users 32% were Retweets 26% (900 mentions) were Regular tweets 42% (1,472 mentions) were replies
    • People Talking about
    • Thank You