Monthly Social Media Report - KRDS_Auto

914
-1

Published on

Published in: Automotive, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
914
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Monthly Social Media Report - KRDS_Auto

  1. 1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
  2. 2. Brands Considered Fans: 39,49,599 Fans: 15,19,129 Fans: 28,22,349 Fans: 6,01,772 Fans: 17,62,465 Fans: 11,48,397
  3. 3. Methodology
  4. 4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on auto brand pages in India using the KRDS Engagement Score.
  5. 5. Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
  6. 6. 26.20 KRDS Engagement Score
  7. 7. 10.62 KRDS Engagement Score
  8. 8. 6.10 KRDS Engagement Score
  9. 9. 5.40 KRDS Engagement Score
  10. 10. 1.68 KRDS Engagement Score
  11. 11. Top 5 Promotional Posts Content to publicize product promotions and discounts
  12. 12. 10.62 KRDS Engagement Score
  13. 13. 9.9 KRDS Engagement Score
  14. 14. 6.27 KRDS Engagement Score
  15. 15. 1.4 KRDS Engagement Score
  16. 16. 1.2 KRDS Engagement Score
  17. 17. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
  18. 18. 15.75 KRDS Engagement Score
  19. 19. 6.20 KRDS Engagement Score
  20. 20. 5.95 KRDS Engagement Score
  21. 21. 1.96 KRDS Engagement Score
  22. 22. 0.95 KRDS Engagement Score
  23. 23. Madhu Sudan Account Manager KRDS - India madhusudan.v@krds.com +918861822228 madhusudan.v.krds THANK YOU
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×