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Kdkl twitter contest 2nd may

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Transcript

  • 1. Twitter Contest Report Date: April 30th
  • 2. Twitter Contest Overview • Total number of tweets – 53,854 • Total Impressions/Timeline Deliveries – 2.76 millions • Trended in 14 cities for 5 hours 35 cities • Trended in India for 5 hours 35 mins overall out of 7 hours
  • 3. What was the plan? • Kya Dilli Kya Lahore- The Movie was releasing on the 2nd May, 2014. We had to plan and execute a Twitter contest which would create mass engagement about the movie. • We planned a Twitter contest which would run from 11 Am in the Morning Till 6:30 in the Evening. • A Series of 14 Questions were prepared where 7 were easy and 7 were to be answered creatively. • Also, 5 Bonus Questions were given to the contestants. • Prizes of the Contests were a Moto-G, Flipkart Vouchers & KDKL Goodie Bags.
  • 4. Work Before the Contest Began • Work for the Twitter Contest Began 3 nights before the 30th April,2014. • Firstly, through thorough Researching we identified a set of people who were regularly participating in Different contests and informed them about the contest on the 30th. • Effective creatives were made highlighting the contest and the prizes and the gratification Involved. • Approximately 300-350 Contest regulars/Movie aficionados were targeted and invited for the contest. • Result: We started Trending even before the Contest Started
  • 5. We Trended in India all over for 5 Hours and 35 mins in the duration of 7 hours of the contest
  • 6. Pre- Contest Banner • The Contest Creative Said It all, What the contest was all about.
  • 7. Pre-Contest Banner-2 • After a period of two days, the contest grand Prize was announced on the 29th March to create more madness
  • 8. Rules of the Contest • As we announced the Rules at 11:00 AM, What happened?
  • 9. Before We started the contest, We asked tweeple’s to change their Twitter Handles to Kya Dilli Kya Lahore And the response 100+People had changed their handles Lets have a look at a few
  • 10. We Trended even before the contest began at 11 AM We began to trend at 10:47 AM, even before the contest started
  • 11. At 2 PM, We Were Still Trending in India
  • 12. At 6 PM, We Were Still Trending in India
  • 13. Lets Have a Look at a few Questions
  • 14. We also created Bonus Questions which included Spot Prizes These Questions were activity based which included taking the participants on different platforms. These Questions created massive engagement
  • 15. Bonus Questions were put up at a gap of every two Questions which created perfect time gap between the contest and some fun
  • 16. In between every Question, We created a list of a few Tweets which included all the Promos, trailer , Motion Poster and other Promotional Content which we kept posting throughout the contest.
  • 17. Lets Have a Look at the few fillers
  • 18. Twitter Contest Analytics Data Interpretation
  • 19. • We received a total of 53,914 Tweets in the contest in the span of 7 Hours • 27 Lakh TimeLine Deliveries • 904 People Participated in the contest • The Contest Reached 1.2 million People through various accounts
  • 20. • The Graph depicting the total number of tweets and the timeline deliveries on a frequency polygon curve.
  • 21. • The combination of words maximum used in the contest.
  • 22. • Sources from where the followers of the twitter contest are coming from
  • 23. • There was an average of 28 Tweets received per Minute.
  • 24. • Here are the Top sources from where the contestants have arrived for the Twitter Contest.
  • 25. • The Hashtags used during the Contest apart from #KyaDilliKyaLahore • #Contest, #Movieprediction were the top hashtags used in the contest.
  • 26. • The Most Popular Pages associated with the Twitter Contest were Kya Dilli Kya Lahore, Contest In and Mintybay. Most Popular Pages
  • 27. Most Tweets by One Person
  • 28. Most Reach by A Tweeter
  • 29. Most Timeline Deliverables
  • 30. Most Retweeted Tweets
  • 31. • An Analogy over the Tweets with Links and the Other with Media that is Photos and Videos
  • 32. • A Look at the creatives and the no of Impressions each Picture created and the retweets received.
  • 33. • A Look at the creatives and the no of Impressions each Picture created and the retweets received.
  • 34. • A Look at the Contributors and the total no of impressions created by the contributors. .
  • 35. Thank you