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Indian celebs and sm Indian Celebrities On Social Media - Report

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This report by Webenza explores the role of Social Media in ‘Celebrity Reputation Management’ & ‘Brand Building’, Social Media Trends of Indian Celebrities:

This report by Webenza explores the role of Social Media in ‘Celebrity Reputation Management’ & ‘Brand Building’, Social Media Trends of Indian Celebrities:


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  • 1. www.webenza.comCELEBRITIES ON SOCIAL MEDIA
  • 2. www.webenza.comIntroduction:As Social Media’s popularity continues to grow; connecting people with just abouteverything they like, celebrities from various industries are in the space too, tryingto build a better fan base.In this report, we explore the role of Social Media in ‘Celebrity ReputationManagement’ & ‘Brand Building’, as well as the metrics for measuring the success ofcelebrity social media efforts against industry benchmarks through what we callSMQ – Social Media Quotient. Synopsis and Context: 1. Channel wise analysis – 5 random Indian Celebrity social media profiles from the Entertainment industry are chosen for this report. 2. Social Media Trends – A celebrity even though actively present on a social media channel might still lack creating an impact. This report shows the importance of each channel based on industry specifics. 3. Top Celebrities – Based on the SMQ of the celebrities we arrive at the top celebrity list across all social media channels.Social Media Quotient (SMQ) refers to a methodology for calculating a scoreby understanding how the celebrity is leveraging social media. It includes:  Their social media practices  Engagement levels in social media  Content and Strategy  Popularity and reach  Overall strategy and integration of social media in other official communication channels.
  • 3. www.webenza.comWhy people follow Celebrities on Social Media 40 30 10 10 They feel Want to know For interesting For chance to connected about their lives content interact
  • 4. The process www.webenza.com Calculate SMQ -Indexing based on Celebrity’s Online Presence and Social Media Activities. -Analysis of social media assets. Listening & Monitoring-IncPot -Reactions/Conversations/Mentions about the celebrity . -Tracking real time conversations. Analyze -Insights into these online activities. -Identify patterns, tonality of the conversations. Compare -Profile comparison with other celebrities. -Share of voice.
  • 5. www.webenza.com Six of this year’s Forbes top 10 celebrities hail from the Millennial generation or younger. It’s not a coincidence that the ones with the most online presence also top Forbes’ list. Millenials Rule Social Media! Social media mastery is the key to ranking among the most powerful celebrities and thus it is important for the celebrities to understand that Social Media will play a huge role in being the gatekeeper for people to pay for what others suggest on social media.We picked 5 Entertainment celebs to identify the top celebrities using SMQ.
  • 6. www.webenza.comChannel wise analysis of Entertainment Celebs807060 Facebook50 Twitter Google+40 Youtube Websites30 Wiki page Blog20 Linkedin10 0 Big B SRK Priyanka Chopra AR Rahman Shreya Ghoshal Not surprisingly, in overall quotient Priyanka Chopra tops the list closely followed by SRK with Big B. A.R Rahman and Shreya Ghoshal are also not too far behind in their social media engagement activities.
  • 7. www.webenza.comSocial Media Trends of Indian and Global Celebrities • Twitter is the channel 100 90 INDIAN that is leveraged the 80 CELEBS most by Indian stars 70 followed by 60 50 Facebook, Google+ and 40 27 32 YouTube. 30 19 20 10 10 8 5 4.5 0 •Indian celebs are 0 relatively active on Blogs. 100• In case of Global 90celebs, the presence 80 70on Facebook and 60 GLOBAL CELEBSTwitter is almost at 50 41 39the same level. 40 30 26 30 20 9•Activities on 10 4 0 0Youtube by global 0celebrities are morecompared to Indiancelebs.
  • 8. www.webenza.comSMQ of Entertainment Celebs 78.98 64.97 64.49 62.07 59.25 AB SRK Priyanka AR Rahman Shreya Ghoshal Chopra Priyanka Chopra tops the list with a Social Media Quotient of 78.98 followed by SRK with a Social Media Quotient of 64.97Priyanka Chopra’s Social media statistics 3 Million twitter followers 3.3 Million Facebook fans 1.9 million video views on Youtube
  • 9. www.webenza.comSocial media Influencers have the ability toimpact the ideology or actions of othersand also affect other people’s thinking in asocial online community. The moreinfluencers a celebrity has, more shall behis social pull.
  • 10. Tracking & Monitoring-Amitabh Bachchan www.webenza.com Sentiments Positive Negative Neutral 12% 15% 73% Gender Distribution Male Female Age Distribution 13% 13-17 18-25 26-35 36-45 45+ 87% 2% 20% 40% 28% People talking about Amitabh 10% Bachchan most belong to the age bracket of 36-45 years followed by Youngsters.
  • 11. Tracking & Monitoring-Amitabh Bachchan www.webenza.com Location Distribution Australia 300 Belize 375 Greenland 493 Canada 497United Arab Emirates 512 Pakistan 611 Israel 688 United Kingdom 963 United States 2857 India 20460 0 5000 10000 15000 20000 25000Maximum online Buzz about Amitabh Bachchan has been trackedin India followed by United States, United Kingdom and even in afar flung country like Greenland.
  • 12. www.webenza.comTracking & Monitoring-Amitabh Bachchan Source DistributionFacebook 12 News Blog Twitter 88 0 10 20 30 40 50 60 70 80 90 100 Word cloud
  • 13. Tracking & Monitoring-Shah Rukh Khan www.webenza.com Sentiments 30% Positive Negative 62% Neutral 8% Gender Distribution Male 19% Female Age Distribution 13-17 18-25 26-35 36-45 45+ 81% 13% 2% 35% 27% 23% People talking about SRK most belong to the age bracket of 13-17 years followed by people in their mid-thirties.
  • 14. www.webenza.comTracking & Monitoring-Shah Rukh Khan Ecuador 2056 Location Distribution Germany 2630 Morocco 2688United Arab Emirates 2721 Egypt 2758 Pakistan 3473 United Kingdom 3979 Indonesia 7320 United States 15326 India 46737 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000Maximum Online Buzz about Shahrukh Khan has been tracked inIndia followed by USA and Indonesia.
  • 15. www.webenza.comTracking & Monitoring-Shah Rukh Khan Source Distribution Blogs 0% Facebook 16% News 0% Twitter 84% Word cloud
  • 16. Tracking & Monitoring-Priyanka Chopra www.webenza.com Sentiments 23% Positive Negative 10% 67% Neutral Gender Distribution Male 18% Female Age Distribution 82% 13-17 18-25 26-35 36-45 45+ 10% 0% 34% 18% People talking about Priyanka 38% Chopra most belong to the age bracket of 18-25 years followed by teenagers.
  • 17. www.webenza.comTracking & Monitoring-Priyanka Chopra Location Distribution Bangladesh 506 Singapore 571 Ecuador 571 Malaysia 699 Pakistan 767 Australia 964 Canada 1225United Kingdom 1367 United States 7770 India 22632 0 5000 10000 15000 20000 25000Maximum online Buzz about Priyanka Chopra has been tracked inIndia followed by United States and United Kingdom.
  • 18. www.webenza.comTracking & Monitoring-Priyanka Chopra Source Distribution Blog NewsFacebook 14 Twitter 85 0 20 40 60 80 100 Word cloud
  • 19. Tracking & Monitoring-A.R Rahman www.webenza.com Sentiments Positive 21% Negative 48% Neutral 31% Gender Distribution Male 7% Female Age Distribution 93% 13-17 18-25 26-35 36-45 45+ 1% 14% 18% People talking about A.R 36% Rahman most belong to the 31% age bracket of 26-35 years followed by youngsters.
  • 20. www.webenza.comTracking & Monitoring-A.R Rahman Location Distribution Sri Lanka 58 South Africa 62 Singapore 68 Pakistan 68 United Arab… 77 Malaysia 81 Canada 83 United Kingdom 86 United States 389 India 2997 0 1000 2000 3000 4000Maximum online Buzz about A.R Rahman has beentracked in India followed by United States andUnited Kingdom.
  • 21. Tracking & Monitoring-A.R Rahman www.webenza.com Source Distribution Blog NewsFacebook 46 Twitter 54 42 44 46 48 50 52 54 56 Word cloud
  • 22. Tracking & Monitoring-Shreya Ghoshal www.webenza.com Sentiments 34% Positive Negative 58% Neutral 8% Gender Distribution Male 7% Female Age Distribution 13-17 18-25 26-35 36-45 45+ 0% 93% 13% 22% 31% 34% People talking about Shreya Ghoshal most belong to the age bracket of 18-25 years followed by people in their mid-thirties.
  • 23. www.webenza.comTracking & Monitoring-Shreya Ghoshal Location Distribution United Arab 122 Emirates Indonesia 125 United Kingdom 259 Malaysia 259 Australia 279 Canada 314 Bangladesh 424 Pakistan 859 United States 2565 India 13261 0 2000 4000 6000 8000 10000 12000 14000Maximum online Buzz about Shreya Ghoshal has beentracked in India followed by United States and Pakistan.
  • 24. www.webenza.comTracking & Monitoring-Shreya Ghoshal Source Distribution Blog NewsFacebook 22 Twitter 78 0 10 20 30 40 50 60 70 80 90 Word cloud
  • 25. www.webenza.comJust setting up a profile is not enough. Establish A VoiceYour opinion is your personality. Your voice is your brand. Monologues need to be replaced by Dialogues; Contact Webenza for Online Reputation Management . www.webenza.com follow us on