Indian Facebook Performance Report - January 2014
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Indian Facebook Performance Report - January 2014

on

  • 3,208 views

Social Pulse is the leading social media automation tool to analyse the social media performance and efficiency of various brands around the globe. Social Pulse has recently come up with “Facebook ...

Social Pulse is the leading social media automation tool to analyse the social media performance and efficiency of various brands around the globe. Social Pulse has recently come up with “Facebook Performance report 2103. The Social Pulse India Facebook Performance Report researches, analyses, and recognizes India’s top performing Facebook Brand Pages.

Statistics

Views

Total Views
3,208
Views on SlideShare
1,893
Embed Views
1,315

Actions

Likes
3
Downloads
66
Comments
0

12 Embeds 1,315

http://www.socialsamosa.com 1107
http://bubblecube.wordpress.com 188
http://socialsamosa.com 5
http://feedly.com 3
https://www.facebook.com 3
http://feeds.feedburner.com 2
http://www.linkedin.com 2
http://prlog.ru 1
https://m.facebook.com&_=1391582225505 HTTP 1
https://m.facebook.com&_=1391580129969 HTTP 1
http://digg.com 1
https://www.linkedin.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Indian Facebook Performance Report - January 2014 Presentation Transcript

  • 1. Facebook Performance Report India - January 2014 www.socialpulse.co // hello@socialpulse.co // #indiafbreport
  • 2. Contents India Facebook Performance Report January 2014 // #indiafbreport Top 30 Facebook Pages by Engagement 3 Top 30 Facebook Pages by Fans 4 Top 10 Industries by Engagement 5 Top 10 Industries by Fans 6 Top 10 Industries by Fan Growth 7 Introduction 8 Airlines, Travel & Tourism 9 - 10 Alcohol 11 - 12 Automotive - Manufacturers 13 - 14 Banks, Insurance & Financial Institutions 15 - 16 Education 17 - 18 Electronics 19 - 20 FMCG - Snacks 21 - 22 Retail - Fashion 23 - 24 Telecommunications 25 - 26 TV Shows 27 - 28 Methodology 29 About Us 30 Social media automation tool www.socialpulse.co // hello@socialpulse.co 2
  • 3. Top 30 Facebook Pages by Engagement* 1 MTV Roadies 11 79,032 21 Cadbury 5 Star 2 bewakoof.com 12 74,871 22 Sony Mobile IN 3 Samsung Mobile India 13 XOLO 23 Panasonic India 4 Nokia India 14 MTS India 24 Jhalak Dikhhla Jaa 5 Vodafone Zoozoos 15 V D3 - Dil Dostii Dance 25 MTV Unplugged (India) 6 Oreo India 16 Aircel India 26 Mentos India 7 Madhubala - Ek Ishq Ek Junoon - Colors 17 mahindra scorpio 27 Johnnie Walker 8 Taarak Mehta Ka ooltah Chashma 18 Fastrack 28 Spice Mobiles 9 MTV Splitsvilla 19 HDFC Bank 29 10 Hyundai India 20 Happydent India 30 231,131 227,955 184,695 157,162 144,399 133,467 130,608 109,623 95,336 79,191 Idea 72,693 72,135 71,790 58,183 56,354 53,515 47,376 40,782 40,711 39,935 39,700 39,459 39,241 38,701 37,799 37,478 37,246 Audi India 33,422 Social media automation tool * . www.socialpulse.co // hello@socialpulse.co
  • 4. Top 30 Facebook Pages by Fans* 21 Cadbury Dairy Milk SILK - Have you felt Silk lately? Pepsi 22 Kurkure 13 HTC India 23 Nike Cricket Samsung Mobile India 14 Sony Mobile IN 24 Audi India 5 Fastrack 15 Samsung India 25 Mufti Jeans 6 MTV Roadies 7,503,344 16 Cadbury Celebrations 26 MTV Splitsvilla 6,730,825 17 Cadbury Bournville 27 IIPM 11 Bingo! Tata Docomo 12 3 Nokia India 4 1 Vodafone Zoozoos 2 7 16,607,248 13,481,430 9,752,353 9,442,672 8,168,497 4,885,299 4,785,454 4,513,556 4,388,431 4,314,017 4,217,129 3,963,434 3,227,254 3,223,523 3,197,869 3,191,095 3,154,732 3,117,424 3,094,891 8 Aircel India 18 Oreo India 28 Panasonic India 9 Idea 19 Tata Nano 29 Hyundai India Airtel India 20 Lay’s India 30 Intel India 10 6,259,720 5,406,271 5,098,787 3,929,256 3,824,906 3,472,935 3,053,074 2,993,294 2,967,559 Social media automation tool * www.socialpulse.co // hello@socialpulse.co
  • 5. Top 10 Industries by Engagement* 49,285 TV Shows Electronics 33,619 22,146 Telecommunications 21,879 Retail - Fashion 7,658 FMCG Snacks Automotive Manufacturers 18,918 Banks, Insurance & Financial Institutions 12,471 Airlines, Travel & Tourism 8,132 6,950 Alcohol Education 20,993 4,107 Social media automation tool www.socialpulse.co // hello@socialpulse.co
  • 6. Top 10 Industries by Fans* Electronics 2,817,357 2,752,384 FMCG Snacks Telecommunications 2,672,517 Automotive Manufacturers 1,709,702 TV Shows 7,658 Retail - Fashion 1,668,350 Banks, Insurance & Financial Institutions 956,353 Alcohol Airlines, Travel & Tourism Education 1,674,280 644,387 581,458 412,263 Social media automation tool www.socialpulse.co // hello@socialpulse.co
  • 7. Top 10 Industries by Fan Growth* TV Shows 100,626 79,300 Electronics Telecommunications 62,429 FMCG Snacks 46,796 Banks, Insurance & Financial Institutions 39,911 Automotive Manufacturers 35,397 23,925 Retail - Fashion Alcohol 11,757 Airlines, Travel & Tourism 11,483 Education 5,752 Social media automation tool www.socialpulse.co // hello@socialpulse.co
  • 8. Introduction India Facebook Performance Report January 2014 // #indiafbreport Welcome to the 2014 January Edition of the India Facebook Performance Report. Numerical Benchmarks The full report can be downloaded at: http://socialpulse.co/indiafbreport The India Facebook Performance Report researches, analyses, and recognises India’s top performing Facebook Brand Pages. You can access all future quarterly reports quickly and easily by signing up for a free Social Pulse™ account: www.socialpulse.co Social Media in India almost eight times that of the US. Increased mobile of the report for a clear understanding of each and Internet penetration has seen India become metric. making it a necessary communications tool for brought to you by leading social media automation brands active in the Indian market. the brands that are excelling in the digital industry. analysis and visualisation software, Social Pulse™ 2014. You can review the methodology at the end Facebook benchmarking tool in India and is recognising top performing Facebook pages and Indian brands on Facebook. with 92 million users. And usage is growing at a rate one of the fastest growing markets for Facebook, has reached over 1 million people, publically supply you with numerical benchmarks across India is the second largest country on Facebook This report is the largest and most reputable tool Social Pulse™. Since launching, our report This report is not an opinion piece. It is here to For Indian brands, Facebook presents an opportunity to showcase and grow their operations to this extensive audience. With this report we demonstrate how global and local Using data from Social Pulse™, and mathematical brands are penetrating the world’s largest social and statistical foundations produced in media platform, with Electronics ranking as the consultation with 95th Percentile Pty Ltd., the India largest industry by total number of fans. The Facebook Report provides success benchmarks to increase your understanding of the strategies media and television integration, with TV Shows and tactics behind some of India’s most successful media automation system that provides analytics, publishing, realtime customer service and monitoring for social media. You can access all future reports, benchmarking tools, customisable reports, video presentations, report ready graphics, analytics and more simply by signing up for a free Social Pulse™ account: www.socialpulse.co Lucio Ribeiro experiencing the largest fan growth as well as Facebook brand pages. Social Pulse™ (www.socialpulse.co being the most engaged industry. Social media automation tool www.socialpulse.co // hello@socialpulse.co 8
  • 9. Airlines, Travel & Tourism Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 6,396 12,020 0.9% 0.5% 3.9% 1 Goibibo 1,361,709 2 Mahindra Adventure 1,308,067 3,070 -3,016 -0.2% 0.2% 1.9% 3 MakeMyTrip.com 1,293,154 14,101 22,555 1.8% 1.1% 8.7% 1,152,972 3,303 810 0.1% 0.3% 2.0% 1,125,113 19,276 41,102 3.8% 1.7% 11.9% 552,548 19,360 34,727 6.7% 3.6% 11.9% 542,979 3,418 5,355 1.0% 0.6% 2.1% 4 5 Club Mahindra 6 AirAsiaIndia 7 8 Skyscanner India 464,837 14,629 23,121 5.2% 3.2% 9.0% 9 HolidayIQ 461,190 19,296 7,289 1.6% 4.2% 11.9% 10 Thomas Cook India 401,179 1,491 -671 -0.2% 0.4% 0.9% 11 Lufthansa India 395,793 4,476 12,113 3.2% 1.2% 2.8% 12 HelloTravel 391,965 6,478 1,436 0.4% 1.7% 4.0% 13 372,351 499 612 0.2% 0.1% 0.3% 14 EaseMyTrip.com 342,884 6,848 8,219 2.5% 2.0% 4.2% 15 Expedia.co.in 307,856 995 887 0.3% 0.3% 0.6% 16 Incredible India 255,694 15,454 2,163 0.9% 6.1% 9.5% 17 IndiGo 252,845 9,380 17,987 7.7% 3.8% 5.8% 18 Cox and Kings India 217,808 4,343 11,753 5.7% 2.0% 2.7% 19 Sterling Holidays 214,731 1,785 206 0.1% 0.8% 1.1% 20 KLM India 213,493 8,048 31,001 17.0% 4.0% 4.9% Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: The number of fans on January 1, 2014. Social media automation tool www.socialpulse.co // hello@socialpulse.co 9
  • 10. Airlines, Travel & Tourism India Facebook Performance Report January 2014 // #indiafbreport High Performing Posts Likes #1 Skyscanner India Comments #1 MakeMyTrip.com Nice view of Mont Saint Michel, France. Fly cheap: http://goo.gl/1BXR7M #2 394 Comments Skyscanner India #2 Happy New Year Club Mahindra 622 Shares #2 Which of our two resorts in Goa is this photo from? 9,718 Likes AirAsiaIndia Incredible India a surprise gift to 2 lucky ... @ France. Fly cheap: http://goo.gl/T3hbte #3 #1 #FilmiPlaces - Guess where this 10,753 Likes Shares @ France. Fly cheap: http://goo.gl/T3hbte 303 Comments #3 Lufthansa India We like to thank you for our achievement with special fares. Fly to Kuala Lumpur, Bangkok and onwards to more ... 195 Comments 608 Shares #3 Incredible India Here’s a fun and easy way to win 7,071 Likes Skyscanner India sentence: “I like the ‘Queen of ... 546 Shares Social media automation tool Posts from December 1, 2013 to January 1, 2014. www.socialpulse.co // hello@socialpulse.co
  • 11. Alcohol Rank Page Name Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 6,730,825 1 Fans 37,246 88,844 1.3% 0.6% 26.8% 2 Bacardi 1,137,189 13,617 7,817 0.7% 1.2% 9.8% 3 Signature 1,117,716 2,942 -2,480 -0.2% 0.3% 2.1% 707,701 8,570 13,278 1.9% 1.2% 6.2% 4 5 Foster's India 539,189 5,267 7,394 1.4% 1.0% 3.8% 502,271 6 37,799 75,187 17.6% 8.0% 27.2% 292 -2,243 -0.5% 0.1% 0.2% 7 Royal Challenge 424,864 8 Teacher's India 326,827 906 40 - 0.3% 0.7% 9 It’s Miller Time 285,909 1,732 5,858 2.1% 0.6% 1.2% 202,723 12,362 5,862 3.0% 6.2% 8.9% 186,914 10,661 34,498 22.6% 6.0% 7.7% 180,562 1,264 3,137 1.8% 0.7% 0.9% 10 11 Tuborg 12 13 Breezer India 123,200 2,095 -725 -0.6% 1.7% 1.5% 14 Grey Goose India 101,605 2,570 -281 -0.3% 2.5% 1.8% 15 Chivas India 82,876 106 610 0.7% 0.1% 0.1% 16 Carlsberg India 81,136 140 128 0.2% 0.2% 0.1% 17 Captain Morgan 71,406 100 -474 -0.7% 0.1% 0.1% 18 Four Seasons Wines 31,180 513 -4,038 -11.5% 1.6% 0.4% 19 Hennessy Artistry India 27,103 66 -94 -0.4% 0.2% - 20 Indus Pride 26,543 749 2,824 11.9% 3.0% 0.5% Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: The number of fans on January 1, 2014. Social media automation tool www.socialpulse.co // hello@socialpulse.co 11
  • 12. Alcohol India Facebook Performance Report January 2014 // #indiafbreport High Performing Posts Likes #1 Bacardi Comments #1 Johnnie Walker Shares #1 Johnnie Walker Exiled, Outlawed, Imprisoned and Always Free. Bacardi, #Untameable Since 1862. #IrrepressibleSpirit So what shall it be? 22,051 Likes #2 So what shall it be? 574 Comments 1,976 Shares Johnnie Walker #2 Bacardi #2 Johnnie Walker with the reinvention of the iconic packaging for the world’s number one Blended Scotch ... How about a bottle of Black Label ‘the Everest of deluxe whiskies’ to commemorate the last season of the year? 11,920 Likes #3 Exiled, Outlawed, Imprisoned and Always Free. Bacardi, #Untameable Since 1862. #IrrepressibleSpirit 503 Comments 1,897 Shares Johnnie Walker #3 Johnnie Walker #3 Johnnie Walker So what shall it be? How about a bottle of Black Label ‘the Everest of deluxe whiskies’ to commemorate the last season of the year? with the reinvention of the iconic packaging for the world’s number one Blended Scotch ... 10,428 Likes 196 Comments 1,730 Shares Social media automation tool Posts from December 1, 2013 to January 1, 2014. www.socialpulse.co // hello@socialpulse.co
  • 13. Automotive - Manufacturers Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement -9,677 -0.3% 0.2% 1.5% 1 Tata Nano 3,824,906 5,825 2 Audi India 3,191,095 33,422 95,986 3.1% 1.1% 8.8% 3 Hyundai India 2,993,294 79,191 326,849 12.3% 2.8% 20.9% 4 mahindra scorpio 2,650,191 56,354 35,564 1.4% 2.1% 14.9% 5 BMW India 2,453,036 22,974 35,419 1.5% 1.0% 6.1% 6 Volkswagen India 1,917,005 5,136 4,543 0.2% 0.3% 1.4% 7 Mahindra Xylo 1,902,246 11,657 29,721 1.6% 0.6% 3.1% 8 Mahindra Verito 1,525,222 14,925 38,677 2.6% 1.0% 3.9% 9 Mahindra XUV500 1,507,369 24,284 31,685 2.2% 1.6% 6.4% 10 Mahindra Bolero 1,422,198 31,512 26,713 1.9% 2.2% 8.3% 11 Mercedes-Benz India 1,210,423 13,960 13,911 1.2% 1.2% 3.7% 12 Tata Safari 1,178,557 7,227 9,636 0.8% 0.6% 1.9% 13 Hero MotoCorp 1,137,913 6,453 14,300 1.3% 0.6% 1.7% 14 Bajaj Pulsar 1,074,927 12,769 4,664 0.4% 1.2% 3.4% 15 Nissan 1,072,902 5,115 11,710 1.1% 0.5% 1.4% 16 Mahindra Thar 1,059,157 16,970 -74 - 1.6% 4.5% 17 Mahindra Scooters 1,041,514 6,996 23,253 2.3% 0.7% 1.8% 18 TVS Apache 1,019,107 4,769 8,711 0.9% 0.5% 1.3% 19 Skoda India 1,011,567 3,541 6,748 0.7% 0.4% 0.9% 20 Castrol Biking 1,001,415 15,286 -407 - 1.5% 4.0% Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: The number of fans on January 1, 2014. Social media automation tool www.socialpulse.co // hello@socialpulse.co 13
  • 14. Automotive - Manufacturers India Facebook Performance Report January 2014 // #indiafbreport High Performing Posts Likes #1 Chevrolet India Comments #1 Bajaj Pulsar Shares #1 Chevrolet India Wish your friends a Happy New Year with a unique twist using the Chevrolet New Year Greetings Application! Visit ... Wish your friends a Happy New Year with a unique twist using the Chevrolet New Year Greetings Application! Visit ... 41,448 Likes #2 What was the highest speed you clocked in 2013? Picture courtesy: www.instagram.com/amoruah 1,990 Comments 1,810 Shares mahindra scorpio #2 Chevrolet India Leave the city behind and take a trip with your #MightyMuscularScorpio #3 785 Comments Mercedes-Benz India Can you guess the Chevrolet? Hint: It comes with stylish silver interiors and expressive exteriors! 37,149 Likes #2 mahindra scorpio #3 Hyundai India Mesmerize us with your Winter weekend getaway clicks #MightyMuscularScorpio 726 Comments #3 Mercedes-Benz India Find fun in all your destinations this weekend with Hyundai! 22,270 Likes 1,464 Shares 1,439 Shares Social media automation tool Posts from December 1, 2013 to January 1, 2014. www.socialpulse.co // hello@socialpulse.co
  • 15. Banks, Insurance & Financial Institutions Rank 1 Page Name 3 5 Share of Engagement 30,327 41,712 1.6% 1.2% 12.2% 47,376 211,036 11.7% 2.5% 19.0% 25,637 83,103 4.4% 1.3% 10.3% 28,525 103,032 5.9% 1.6% 11.4% 1,769,965 6,519 2,466 0.1% 0.4% 2.6% 1,073,421 LIC India Forever 6 Engagement Rate 1,846,655 4 Fan Growth % 1,957,477 Axis Bank Fan Growth 2,021,161 2 Average Engagement 2,618,420 ICICI Bank Fans 3,817 12,102 1.1% 0.4% 1.5% 7 Celebrate Life 901,746 1,766 4,554 0.5% 0.2% 0.7% 8 Bajaj Finserv 853,869 22,010 96,025 12.7% 2.7% 8.8% 9 Franklin Templeton India 832,301 14,455 31,815 4.0% 1.8% 5.8% 788,456 3,002 737 0.1% 0.4% 1.2% 10 11 Max Life Insurance - Khushiyon Ki Planning 639,630 3,167 5,164 0.8% 0.5% 1.3% 12 Citibank India 561,080 14,453 7,285 1.3% 2.6% 5.8% 13 SBI Card 537,909 8,479 27,806 5.5% 1.6% 3.4% 14 Tata Capital 500,705 25,198 131,637 35.7% 5.8% 10.1% 438,567 5,484 20,140 4.8% 1.3% 2.2% 15 16 Aviva 413,339 4,732 9,343 2.3% 1.2% 1.9% 17 Icici Lombard 395,444 434 398 0.1% 0.1% 0.2% 18 Max Life Insurance – Igenius 360,613 470 -508 -0.1% 0.1% 0.2% 19 YES BANK 316,317 2,814 10,424 3.4% 0.9% 1.1% 20 Federal Bank Ltd 299,979 758 -51 - 0.3% 0.3% Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: The number of fans on January 1, 2014. Social media automation tool www.socialpulse.co // hello@socialpulse.co 15
  • 16. Banks, Insurance & Financial Institutions India Facebook Performance Report January 2014 // #indiafbreport High Performing Posts Likes #1 IDBI BANK Comments #1 Citibank India Shares #1 LIC India Forever #School time #friendships are the best memories of one’s life and we all long for them! Tag one such friend whom you miss the ... LIC’s “Yogakshema” building in Mumbai, completes 50 years on 6,003 Likes #2 If you had a full tank of FREE fuel for your car, where would you go on a road trip? Comment below with your answer and ... 419 Comments 800 Shares Citibank India #2 Citibank India Choose how you want to earn your 4X turbo points on your Indian Oil Citibank (Platinum/ #3 381 Comments LIC India Forever If you get a Free Flight ticket, where would you like to travel and why. Comment below with your answer and top 5 entries ... 3,960 Likes #2 Citibank India #3 Max Bupa 625 Shares #3 LIC India Forever Travel surprises from yatra.com! Save Rs.1000 on transactions of Rs 6000 and above at www.yatra. com using Citibank credit ... Let’s get cracking with the #WinterQuiz, start sending in your answers in the comments below & get a chance to WIN ... This holiday season, spread joy & good cheer. Seasons’ Greetings! 3,797 Likes 233 Comments 621 Shares Social media automation tool Posts from December 1, 2013 to January 1, 2014. www.socialpulse.co // hello@socialpulse.co
  • 17. Education Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 IIPM 3,094,891 11,562 30,524 1.0% 0.4% 14.1% 2 Amity University 1,688,944 30,214 6,637 0.4% 1.8% 36.8% 3 Lovely Professional University 792,357 6,449 59 0.0% 0.8% 7.9% 606,854 7,243 26,365 4.5% 1.2% 8.8% 4 5 NIIT 254,352 1,104 2,826 1.1% 0.4% 1.3% 6 Tata Crucible 183,214 1,954 224 0.1% 1.1% 2.4% 7 Career Clicks 148,390 123 -307 -0.2% 0.1% 0.1% 147,471 4,401 3,364 2.3% 3.0% 5.4% 136,918 144 -91 -0.1% 0.1% 0.2% 136,175 1,266 1,345 1.0% 0.9% 1.5% 8 9 10 Smartur Education. 11 BACHPAN... a play school 134,568 408 -221 -0.2% 0.3% 0.5% 12 Tata Building India 125,918 267 -1,028 -0.8% 0.2% 0.3% 13 ELS India 124,407 3,112 13,902 12.6% 2.6% 3.8% 14 Plancess 116,805 293 -226 -0.2% 0.3% 0.4% 15 Fiitjee India 111,823 6,018 11,308 11.3% 5.6% 7.3% 16 IIT Bombay 106,485 3,493 8,854 9.1% 3.4% 4.3% 17 Shiksha Cafe 100,544 460 990 1.0% 0.5% 0.6% 18 Pagalguy.com 82,152 2,875 9,927 13.7% 3.7% 3.5% 19 UPES 79,287 366 126 0.2% 0.5% 0.4% 20 IELTS - British Council India 73,706 386 455 0.6% 0.5% 0.5% Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: The number of fans on January 1, 2014. Social media automation tool www.socialpulse.co // hello@socialpulse.co 17
  • 18. Education India Facebook Performance Report January 2014 // #indiafbreport High Performing Posts Likes #1 Lovely Professional University Comments #1 #2 Mothers, don’t you agree? 311 Shares Lovely Professional University Great opportunity for B.Tech, M.Tech and MCA students as Cognizant is coming for recruitment to LPU again! ... #2 745 Comments Jagran Josh Time to rattle your brains! 992 Likes #3 EuroKids International 907 Comments 2,251 Likes Lovely Professional University #1 It’s just common sense! Can you answer this? develop a ‘Practice aircraft’ at its campus for the students of ... #2 Lovely Professional University Shares Lovely Professional University implanted ? Read more : ... #3 Lovely Professional University 284 Shares #3 EuroKids International LPU student awarded Rs. 1.2 Lakh Scholarship! We are proud to announce that one of the talented student of LPU has ... How many squares are there in the picture?Can anyone guess that? Shadow puppets are fairly simple to make! Capture your child’s attention and teach them how to make interesting shadow ... 976 Likes 508 Comments 202 Shares Social media automation tool Posts from December 1, 2013 to January 1, 2014. www.socialpulse.co // hello@socialpulse.co
  • 19. Electronics Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 Nokia India 9,752,353 157,162 315,852 3.4% 1.6% 23.4% 2 Samsung Mobile India 9,442,672 184,695 289,991 3.2% 2.0% 27.5% 3 HTC India 4,513,556 27,279 76,789 1.7% 0.6% 4.1% 4 Sony Mobile IN 4,388,431 39,935 4,413 0.1% 0.9% 5.9% 5 Samsung India 4,314,017 20,239 43,140 1.0% 0.5% 3.0% 6 Panasonic India 3,053,074 39,700 167,332 5.8% 1.3% 5.9% 7 Intel India 2,967,559 26,460 145,531 5.2% 0.9% 3.9% 8 LG India 1,817,792 9,147 5,621 0.3% 0.5% 1.4% 9 Sony India 1,772,417 10,229 13,783 0.8% 0.6% 1.5% 10 Micromax Mobile 1,707,853 13,020 20,047 1.2% 0.8% 1.9% 11 Windows Phone India 1,703,056 16,326 31,843 1.9% 1.0% 2.4% 12 Godrej Appliances 1,561,052 9,296 21,843 1.4% 0.6% 1.4% 13 1,494,858 6,884 15,600 1.1% 0.5% 1.0% 14 XOLO 1,452,122 72,693 336,773 30.2% 5.7% 10.8% 15 HP India 1,293,597 2,364 1,548 0.1% 0.2% 0.4% 16 Philips India 1,245,240 987 -2,225 -0.2% 0.1% 0.1% 17 Lenovo India 1,098,226 3,341 3,535 0.3% 0.3% 0.5% 18 Videocon d2h 969,036 9,917 30,939 3.3% 1.0% 1.5% 19 Acer India 948,384 18,996 60,378 6.8% 2.0% 2.8% 20 Nikon India 851,837 3,708 3,269 0.4% 0.4% 0.6% Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: The number of fans on January 1, 2014. Social media automation tool www.socialpulse.co // hello@socialpulse.co 19
  • 20. Electronics India Facebook Performance Report January 2014 // #indiafbreport High Performing Posts Likes #1 Windows Phone India Comments #1 Intex Watch the video by xBhp team on Shares #1 Party all night with Panasonic India #facebookcontest #partytime 1. Tag you 1,736 Comments 40,415 Likes #2 Samsung Mobile India #2 Lets cheerfully bid farewell to 2013 and celebrate with Panasonic !! http://on.fb. me/1fXlCUk 1,406 Shares LG India #2 Dolby India #GALAXYGrand2 is the #EverydayGrand! We are super excited to experience Aamir Khan as “SAHIR - The Clown Thief” in the upcoming Yash Raj Films’ ... 27,958 Likes #3 #Christmas celebrations are in full swing and it’s time to make them more exciting! Share your #Christmas ... 1,356 Comments 1,291 Shares Samsung Mobile India #3 Sony PlayStation India #3 Panasonic India Sleeker & thinner. Presenting #Samsung #GALAXYGrand2 Can you guess the name of this character? New Year is few hours away... let the celebrations begin !! http:// on.fb.me/1fXlCUk 25,547 Likes 872 Comments 1,227 Shares Social media automation tool Posts from December 1, 2013 to January 1, 2014. www.socialpulse.co // hello@socialpulse.co
  • 21. FMCG - Snacks Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 19,708 59,362 1.2% 0.4% 4.7% 1 Bingo! 4,885,299 2 Pepsi 4,785,454 4,168 -8,624 -0.2% 0.1% 1.0% 3 Cadbury Celebrations 4,217,129 13,758 61,511 1.5% 0.3% 3.3% 4 Cadbury Bournville 3,963,434 7,555 3,545 0.1% 0.2% 1.8% 5 Oreo India 3,929,256 133,467 444,125 12.7% 3.6% 31.8% 6 Lay's India 3,472,935 6,214 3,549 0.1% 0.2% 1.5% 3,227,254 6,918 22,716 0.7% 0.2% 1.6% 7 lately? 8 Kurkure 3,223,523 19,635 -7,340 -0.2% 0.6% 4.7% 9 Cadbury 5 Star 2,538,437 40,711 52,354 2.1% 1.6% 9.7% 10 NESCAFÉ 2,508,648 4,786 11,898 0.5% 0.2% 1.1% 2,470,680 9,823 8,912 0.4% 0.4% 2.3% 2,424,257 8,800 10,465 0.4% 0.4% 2.1% 2,079,314 23,974 68,130 3.4% 1.2% 5.7% 11 12 Thank You Mom India 13 14 Meri Maggi 2,001,502 9,546 30,772 1.6% 0.5% 2.3% 15 Kit Kat 1,971,886 13,845 23,592 1.2% 0.7% 3.3% 16 7UP India 1,785,130 8,678 7,119 0.4% 0.5% 2.1% 17 Cornetto 1,459,564 4,638 9,887 0.7% 0.3% 1.1% 18 Snickers India 1,409,855 4,154 6,780 0.5% 0.3% 1.0% 19 Mentos India 1,353,153 38,701 65,781 5.1% 2.9% 9.2% 20 Happydent India 1,340,974 40,782 61,376 4.8% 3.1% 9.7% Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: The number of fans on January 1, 2014. Social media automation tool www.socialpulse.co // hello@socialpulse.co 21
  • 22. FMCG - Snacks India Facebook Performance Report January 2014 // #indiafbreport High Performing Posts Likes #1 Cadbury Bournvita Comments #1 “Sow a thought, and you reap an act; Sow an act, and you reap a habit; Sow a habit, and you reap a character; Sow a character, ... Nestle Milkmaid Sweet Moments #2 Supreme Court verdict on Section 377. 3,094 Shares Mentos India #2 4,501 Comments #3 Mentos India Abhay ne 5 star ke saath jeeta Camera. You too can #WinWith5Star Click here to know bata de 18,514 Likes 4,444 Comments Nestle Milkmaid Sweet Moments You’ll never opt for store bought Christmas cakes again with our easy to follow recipe. The romance of soaking the fruits ... bata de 20,670 Likes Cadbury 5 Star Amul 4,849 Comments Kids craving chocolate cake? This no-fuss eggless recipe will guarantee that you’ll walk out of the kitchen with a sinfully moist ... #3 #1 bata de 23,891 Likes #2 Mentos India Shares 2,473 Shares #3 Nestle Milkmaid Sweet Moments You’ll never opt for store bought Christmas cakes again with our easy to follow recipe. The romance of soaking the fruits ... 1,832 Shares Social media automation tool Posts from December 1, 2013 to January 1, 2014. www.socialpulse.co // hello@socialpulse.co
  • 23. Retail - Fashion Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 Fastrack 8,168,497 53,515 122,698 1.5% 0.7% 12.2% 2 Nike Cricket 3,197,869 10,608 40,756 1.3% 0.3% 2.4% 3,154,732 16,593 34,319 1.1% 0.5% 3.8% 3 4 Reebok India 2,613,571 4,186 2,935 0.1% 0.2% 1.0% 5 Pantaloons 1,911,187 18,265 87,974 4.8% 1.0% 4.2% 6 Allen Solly 1,599,710 12,958 20,352 1.3% 0.8% 3.0% 7 Peter England 1,493,450 3,284 2,576 0.2% 0.2% 0.8% 8 Nike Football India 1,476,764 6,214 10,901 0.7% 0.4% 1.4% 9 Raymond - The Complete Man 1,272,173 18,947 9,913 0.8% 1.5% 4.3% 10 bewakoof.com 1,242,090 227,955 35,698 3.0% 18.6% 52.1% 11 Basics Life 1,075,365 10,445 3,248 0.3% 1.0% 2.4% 12 Flying Machine 1,038,282 2,608 1,509 0.2% 0.3% 0.6% 13 Wills Lifestyle 804,031 1,376 1,962 0.2% 0.2% 0.3% 14 Van Heusen India 771,525 6,777 20,063 2.7% 0.9% 1.5% 706,934 1,952 1,759 0.3% 0.3% 0.4% 15 16 LP - Louis Philippe 611,823 7,434 11,448 1.9% 1.2% 1.7% 17 Nike Running India 606,184 10,434 36,745 6.5% 1.8% 2.4% 551,233 1,172 3,089 0.6% 0.2% 0.3% 541,733 14,871 -376 -0.1% 2.7% 3.4% 529,839 7,976 30,939 6.2% 1.6% 1.8% 18 19 Craftsvilla 20 Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: The number of fans on January 1, 2014. Social media automation tool www.socialpulse.co // hello@socialpulse.co 23
  • 24. Retail - Fashion India Facebook Performance Report January 2014 // #indiafbreport High Performing Posts Likes #1 Raymond - The Complete Man Comments #1 Raymond - The Complete Man Congratulations to the winners of #2 711 Comments bewakoof.com get to ride on the T-Rex on 22nd 34,705 Likes #1 Congratulations to the winners of get to ride on the T-Rex on 22nd Shares Mufti Jeans #2 bewakoof.com Kya kare? Naukari nai milti bhai :P 6,075 Shares #2 bewakoof.com Lol.. 20,246 Likes #3 Allen Solly and click a picture of you at your best. Share your photograph with us on #Twitter or #Facebook ... 14,519 Likes 598 Comments #3 Gossip Shoes 4,643 Shares #3 bewakoof.com Tag someone who loves Neon Shoes in the comments! That’s all you have to do to WIN! 567 Comments 3,622 Shares Social media automation tool Posts from December 1, 2013 to January 1, 2014. www.socialpulse.co // hello@socialpulse.co
  • 25. Telecommunications Rank 1 Page Name Vodafone Zoozoos 2 Fans Average Engagement 16,607,248 144,399 Fan Growth Fan Growth % Engagement Rate Share of Engagement 281,018 1.7% 0.9% 32.6% 13,481,430 13,623 -24,424 -0.2% 0.1% 3.1% 3 Aircel India 6,259,720 58,183 246,996 4.1% 1.0% 13.1% 4 Idea 5,406,271 79,032 165,547 3.2% 1.5% 17.8% 5 Airtel India 5,098,787 13,726 19,310 0.4% 0.3% 3.1% 6 Reliance Mobile 1,428,305 2,695 3,599 0.3% 0.2% 0.6% 7 MTS India 1,412,579 72,135 318,799 29.2% 5.8% 16.3% 8 Vodafone India 809,361 7,270 29,143 3.7% 0.9% 1.6% 9 Spice Mobiles 547,398 37,478 171,259 45.5% 7.7% 8.5% 508,256 7,372 21,516 4.4% 1.5% 1.7% 10 11 Videocon Telecom 316,868 583 144 0.1% 0.2% 0.1% 12 Loop Mobile 278,614 643 -293 -0.1% 0.2% 0.1% 13 YOU Broadband 248,388 1,346 5,301 2.2% 0.6% 0.3% 14 Virgin Mobile India 229,353 2,104 9,910 4.5% 0.9% 0.5% 15 TxtWeb 200,412 678 2,277 1.2% 0.3% 0.2% 16 FLY MOBILE 156,044 149 -2,094 -1.3% 0.1% - 17 Uninor 132,457 935 1,210 0.9% 0.7% 0.2% 18 Mobikwik 112,575 274 159 0.1% 0.2% 0.1% 19 T24 Mobile 111,504 131 -279 -0.3% 0.1% - 20 Tech Mahindra Business Services - TechMBS 104,765 159 -518 -0.5% 0.2% - Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: The number of fans on January 1, 2014. Social media automation tool www.socialpulse.co // hello@socialpulse.co 25
  • 26. Telecommunications India Facebook Performance Report January 2014 // #indiafbreport High Performing Posts Likes #1 Vodafone Zoozoos Comments #1 Vodafone Zoozoos Shares #1 Vodafone Zoozoos smartphone? Well he certainly does! Meet him in our new ad that’s #MadeFor smartphones ... It’s ‘Rolling On the Floor Laughing’ day in the Zoozoo world! Here’s how you celebrate it: a. Tell a joke b. Fall down c. Laugh ... 102,551 Likes #2 smartphone? Well he certainly does! Meet him in our new ad that’s #MadeFor smartphones ... 1,748 Comments 1,281 Shares Idea #2 Idea #2 Vodafone Zoozoos wiith Karan features the ‘Student of the Year’ trio - Alia Bhatt, Sidharth Malhotra and ... smartphone? Well he certainly does! Meet him in our new ad that’s #MadeFor smartphones ... 21,181 Likes #3 Nelson Mandela’s administration inherited a country with a huge disparity in wealth and services between white and ... 580 Comments 1,210 Shares Idea #3 Idea #3 Vodafone Zoozoos The perfectionist of Bollywood, Aamir Khan has established himself over the years, as one of the front runners of Hindi ... Putting democracy to true test This Zoozoo loves talking to trees. our Twitter conversation and tell us, if you think common ... Share it with the Zoozoos by posting it in the comments ... 20,713 Likes 506 Comments 855 Shares Social media automation tool Posts from December 1, 2013 to January 1, 2014. www.socialpulse.co // hello@socialpulse.co
  • 27. TV Shows Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 2.4% 3.1% 23.4% 1 MTV Roadies 7,503,344 231,131 177,545 2 MTV Splitsvilla 3,117,424 95,336 112,697 3.8% 3.1% 9.7% 2,750,717 74,871 277,049 11.2% 2.9% 7.6% 2,473,875 20,748 66,747 2.8% 0.9% 2.1% 3 4 Coke Studio at MTV 5 6 2,302,233 7 8 88,361 4.0% 0.8% 1.8% 109,623 226,567 11.0% 5.0% 11.1% 71,790 89,036 4.9% 3.8% 7.3% 1,667,947 15,161 39,253 2.4% 0.9% 1.5% 9 1,282,570 130,608 221,001 20.8% 11.2% 13.3% 10 1,096,585 29,131 160,491 17.1% 2.9% 3.0% 1,077,720 31,005 116,077 12.1% 3.0% 3.1% 12 1,001,973 39,241 107,691 12.0% 4.2% 4.0% 13 852,645 39,459 164,675 23.9% 5.2% 4.0% 14 771,645 3,638 12,913 1.7% 0.5% 0.4% 11 My Indian Idol 18,069 2,292,154 1,925,772 Taarak Mehta Ka ooltah Chashma BBC India 15 India's Got Talent 600,860 17,439 69,002 13.0% 3.1% 1.8% 16 Balika Vadhu - Colors 585,686 28,737 35,865 6.5% 5.1% 2.9% 578,522 2,931 10,283 1.8% 0.5% 0.3% 17 18 Top Gear India 544,869 21,839 18,926 3.6% 4.1% 2.2% 19 Bournvita Quiz Contest 541,898 157 -1,158 -0.2% - - 20 Khatron Ke Khiladi 517,159 4,786 19,490 3.9% 0.9% 0.5% Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: The number of fans on January 1, 2014. Social media automation tool www.socialpulse.co // hello@socialpulse.co 27
  • 28. TV Shows India Facebook Performance Report January 2014 // #indiafbreport High Performing Posts Likes #1 Madhubala - Ek Ishq Ek Junoon Colors Comments #1 Madhubala - Ek Ishq Ek Junoon Colors Shares #1 Madhubala - Ek Ishq Ek Junoon Colors Madhu a Happy Birthday? Send in your wishes now! http://bit.ly/ ColorsWebsite Madhu a Happy Birthday? Send in your wishes now! http://bit.ly/ ColorsWebsite 43,481 Likes #2 Madhu a Happy Birthday? Send in your wishes now! http://bit.ly/ ColorsWebsite 4,994 Comments 1,393 Shares Madhubala - Ek Ishq Ek Junoon Colors #2 39,680 Likes Madhubala - Ek Ishq Ek Junoon Colors Madhu to ever become a superstar heroine? Check this out: http://bit.ly/Top10Twists 34,564 Likes #2 #Throwback Thursday! Which look of Madhubala do you think is better? http://bit.ly/ColorsWebsite TOP ACTRESS of COLORS TV? Check out the top 5: http://bit.ly/ Top5Actresses Agree with us? #3 Madhubala - Ek Ishq Ek Junoon Colors TOP ACTRESS of COLORS TV? Check out the top 5: http://bit.ly/ Top5Actresses Agree with us? 3,845 Comments #3 Taarak Mehta Ka ooltah Chashma Aakhir Bulbul ne Popatlal ko aisa kya kaha jise sun kar Popat ke hosh ud gaye? Any guesses? 2,919 Comments Madhubala - Ek Ishq Ek Junoon Colors 1,166 Shares #3 Madhubala - Ek Ishq Ek Junoon Colors Madhu to ever become a superstar heroine? Check this out: http://bit.ly/Top10Twists 1,042 Shares Social media automation tool Posts from December 1, 2013 to January 1, 2014. www.socialpulse.co // hello@socialpulse.co
  • 29. Methodology India Facebook Performance Report January 2014 // #indiafbreport Report Period Engagement Figure The India Facebook Performance Report covers for the period of the report, then calculating each seven brand pages share of that sum. day period ending on the collected date and time. 2014. Data Collection The data for this report was captured daily at 12 The average, taken daily, represents an average Industry Top 20 Engagement Figure Engagement Rate The widely accepted metric called the The collection of data is automated through the Global Pages The engagement equation is: Statistical Calculations The mathematical and statistical foundations of Engagement Figure No. of Fans allocated to the Indian region. = Share of Engagement Activity % “engagement rate” is the relationship between the Facebook API to ensure that times collected are as close to simultaneous as possible. Brand Engagement Figure = Engagement Rate % Fan Growth The average engagement rate for each page was this report have been produced in consultation Selection of Brands The brands displayed are not a complete list of those incorporated within the study, but are representative of those brands leading the way in each vertical. We expect and welcome suggestions for additional brands for inclusion in a percentage. Fans future reports. To submit your Facebook page for Share of Engagement This is calculated using the sum of each industry’s consideration, please visit: http://socialpulse.co/indiafbreport top twenty brand pages’ average engagement, Social media automation tool www.socialpulse.co // hello@socialpulse.co 29
  • 30. About Us India Facebook Performance Report January 2014 // #indiafbreport Social media automation tool Lucio Ribeiro +61 3 9696 9176 lucio@socialpulse.co Everything you need to drive social success. Social Pulse™ is the world’s leading social media automation tool. We help you make data driven decisions when it comes to marketing, service and sales – decisions that will impact your net income. Social Pulse™ helps you: Track with Social Pulse Analytics Understand your audience, reach, frequency, Create with Social Pulse Publishing Seamlessly post, schedule and manage your complete content calendar. Listen with Social Pulse Monitoring Examine conversations on the web about your products, brand and competitors. Engage with Social Pulse Realtime Intuitively manage the complexity of digital realtime customer service, increasing response Find out more about what Social Pulse™ can do for you. www.socialpulse.co Social media automation tool www.socialpulse.co // hello@socialpulse.co 30