Social Media Case Study : Indigo #6E Connection Campaign

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This is Social Media Case Study of Indigo #6E Connection Campaign The objective of this campaign was to create a positive word of mouth for IndiGo and cultivate customer loyalty for India’s low cost, no frill and on-time airline that heavily focuses on providing class service to its customers – be it on ground or through social media.

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  • Sources: https://blog.twitter.com/2013/extend-tv-commercials-on-twitter-premiering-tv-ad-targetinghttp://forbesindia.com/article/beyond-business/the-twittertv-nexus-in-india/36467/0
  • Social Media Case Study : Indigo #6E Connection Campaign

    1. 1. + IndiGo #6EConnection Campaign Case-Study
    2. 2. +
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    5. 5. + On the Day of the Contest!
    6. 6. + On the Day of the Contest!
    7. 7. + 1500 heart-warming love messages in 2 days
    8. 8. +Adoration from the Lucky Couple
    9. 9. + Grand Prize Winner-Meghna Flies to Pune to see Mark

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