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Social Media Case Study : Indigo #6E Connection Campaign
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Social Media Case Study : Indigo #6E Connection Campaign

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This is Social Media Case Study of Indigo #6E Connection Campaign The objective of this campaign was to create a positive word of mouth for IndiGo and cultivate customer loyalty for India’s low cost, …

This is Social Media Case Study of Indigo #6E Connection Campaign The objective of this campaign was to create a positive word of mouth for IndiGo and cultivate customer loyalty for India’s low cost, no frill and on-time airline that heavily focuses on providing class service to its customers – be it on ground or through social media.

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  • Sources: https://blog.twitter.com/2013/extend-tv-commercials-on-twitter-premiering-tv-ad-targetinghttp://forbesindia.com/article/beyond-business/the-twittertv-nexus-in-india/36467/0
  • Transcript

    • 1. + IndiGo #6EConnection Campaign Case-Study
    • 2. +
    • 3. +
    • 4. +
    • 5. + On the Day of the Contest!
    • 6. + On the Day of the Contest!
    • 7. + 1500 heart-warming love messages in 2 days
    • 8. +Adoration from the Lucky Couple
    • 9. + Grand Prize Winner-Meghna Flies to Pune to see Mark