Social Media Case Study: How IIJW Built Awareness via Social Media

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India International Jewellery Week (IIJW) is an initiative to showcase India’s finest in jewellery, be it design or innovation, supported by top-of-the-line craftsmanship, technology and quality to the customers around the globe. IIJW is an attempt to provide an international platform to India’s budding and leading designers and also design houses to unveil their fascinating, classic and contemporary jewellery collections to the world jewellery market; thereby establishing India as the most sought after destination for quality jewellery.

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Social Media Case Study: How IIJW Built Awareness via Social Media

  1. 1. Snapshots from the IIJW event
  2. 2. FACEBOOK
  3. 3. Cover image
  4. 4. Previous years’ IIJW posts to create a buzz around the event
  5. 5. Contest updates distributing free passes for IIJW. More traffic and fan following for the page.
  6. 6. Live event coverage on Facebook and post updates about live streaming on website
  7. 7. Real time updates about the shows at IIJW throughout 5 days
  8. 8. Tweets - Live *The name of the page then was IIJW and all the celebrities were tagged by their official handles
  9. 9. Tweets that hit the Headlines
  10. 10. Vine video promotion
  11. 11. Thank You!

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