INDIANS LOVESOCIAL MEDIA!58,000 NEW USERSGETTING CONNECTEDEVERY SINGLE DAY71 MILLION33 MILLION1 BILLION (monthly)18 MILLION1.2 MILLIONYEARS TO REACH 50 MILLION USERS38 YEARS 13 YEARS 13 YEARS
• Without a doubt, teens today areimmersed in the World Wide Web, andmore specifically on social networking sites.• As more relationships are built andmaintained through social networkingwebsites , teens are also encountering agrowing number of unkind peers.• And parents, as a result, are becomingmore connected and involved in theirchild’s online life.76 percent of online teens aged between 12-17 years are users of social mediaTeens ages 12 – 17 years 76%
Ages12-13Ages14-17Boys Girls73%90%85%89%73%92%86%88%84%89%89%86%69%44%51%49%68%84%71%88%67%79%73%79%59% 73% 79% 60%POST COMMENT ON FRIENDS’ POSTSPOST STATUS UPDATESCHAT WITH FRIENDSPLAY GAMESPOST A PHOTO OR VIDEOSEND PRIVATE MESSAGESTAG PEOPLE INPHOTO OR VIDEO
10%ADULTS 18+69%20%1%People are mostly kindPeople are mostly unkindDependsDon’t know/RefusedDon’t know/RefusedDependsPeople are mostly unkindPeople are mostly kind5%5%5%More Teens Than Adults Perceive Their Online Peers As UnkindTEENS12-17
Mostly Kind Mostly Un Kind DependsTeenage girls are more unkind to their peers than their male counterparts88%88% of teens on social media say they have seen online cruelty or meanness on a social network siteFrequency of online cruelty and meanness
To Friend or Not to Friend?of parents are friends with their children on Facebook92%??55%Sent the Friendship Request45%Received the Friendship RequestOf those parents: 72% of parents have theirchildren’s passwords
40%Safety41%BothCuriosity4%Other15%Reasons why parentslook at their children’sFacebook profile:CommentHow often do parentssee children’s wall andphotos?43%31%11%43%14%Daily4 – 5 times a weekOnce per monthSporadicallyNever
55%I write on my child’s wall54%My child writes on my wall55% 51%I comment on my child’s photos My child comments on my photos29% of parents can only see their child’s limited profile50%of parents engage withbrands and products onFacebookDid you know?24%of parents get madefun by their childrenfor lack of Facebookknowledge
56%: It’s a distraction fromhomework, chores, or other activities41%: They are meeting strangers onFacebook17%: They are bullying others onFacebook45%: They aren’t spending enoughtime with friends and family24%: I don’t have any concerns aboutmy child’s Facebook use16%: They are victims of bullying onFacebook
Would You Be FriendsWith Your Parents andChildren Online?
EthinosPresentationson SlideshareSnapshot of DigitalIndia (August 2012)How NGOs can useSocial Media toraise funds11 Twitter CaseStudies10 Commandmentsof Social Media forBusinessGamification– Level firstname.lastname@example.org+91 – 9820217252http://www.linkedin.com/company/ethinos-digital-marketinghttps://twitter.com/Ethinoshttp://www.facebook.com /EthinosDigitalhttp://www.slideshare.net/Ethinos318, 3rd floor, Powai Plaza,Central Avenue, Opp. Pizza Hut,Hiranandani Gardens, Powai,Mumbai - 400 076, India.+91 - 022 - 40157652
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