2001 2003 2005 2007 2009 2010 20127MILLION22MILLION50MILLION42MILLION81MILLION100MILLION121MILLIONONLINE USERSTATS INDIA20...
INDIANS LOVESOCIAL MEDIA!58,000 NEW USERSGETTING CONNECTEDEVERY SINGLE DAY71 MILLION33 MILLION1 BILLION (monthly)18 MILLIO...
• Without a doubt, teens today areimmersed in the World Wide Web, andmore specifically on social networking sites.• As mor...
Ages12-13Ages14-17Boys Girls73%90%85%89%73%92%86%88%84%89%89%86%69%44%51%49%68%84%71%88%67%79%73%79%59% 73% 79% 60%POST CO...
10%ADULTS 18+69%20%1%People are mostly kindPeople are mostly unkindDependsDon’t know/RefusedDon’t know/RefusedDependsPeopl...
Mostly Kind Mostly Un Kind DependsTeenage girls are more unkind to their peers than their male counterparts88%88% of teens...
To Friend or Not to Friend?of parents are friends with their children on Facebook92%??55%Sent the Friendship Request45%Rec...
40%Safety41%BothCuriosity4%Other15%Reasons why parentslook at their children’sFacebook profile:CommentHow often do parents...
55%I write on my child’s wall54%My child writes on my wall55% 51%I comment on my child’s photos My child comments on my ph...
56%: It’s a distraction fromhomework, chores, or other activities41%: They are meeting strangers onFacebook17%: They are b...
Would You Be FriendsWith Your Parents andChildren Online?
EthinosPresentationson SlideshareSnapshot of DigitalIndia (August 2012)How NGOs can useSocial Media toraise funds11 Twitte...
How Teens and Their Parents use Social Media [Report]
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How Teens and Their Parents use Social Media [Report]

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As more relationships are built and maintained through social networking websites , teens are also encountering a growing number of unkind peers.

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How Teens and Their Parents use Social Media [Report]

  1. 1. 2001 2003 2005 2007 2009 2010 20127MILLION22MILLION50MILLION42MILLION81MILLION100MILLION121MILLIONONLINE USERSTATS INDIA2001 - 2012121 MILLIONUSERS ONLINE+ 1628 % !AVERAGE TIME SPENTONLINE PER MONTH40 MILLIONUSERS ONLINEDAILY 30.2% 69.8%43.7h40.2h200MILLION2013
  2. 2. INDIANS LOVESOCIAL MEDIA!58,000 NEW USERSGETTING CONNECTEDEVERY SINGLE DAY71 MILLION33 MILLION1 BILLION (monthly)18 MILLION1.2 MILLIONYEARS TO REACH 50 MILLION USERS38 YEARS 13 YEARS 13 YEARS
  3. 3. • Without a doubt, teens today areimmersed in the World Wide Web, andmore specifically on social networking sites.• As more relationships are built andmaintained through social networkingwebsites , teens are also encountering agrowing number of unkind peers.• And parents, as a result, are becomingmore connected and involved in theirchild’s online life.76 percent of online teens aged between 12-17 years are users of social mediaTeens ages 12 – 17 years 76%
  4. 4. Ages12-13Ages14-17Boys Girls73%90%85%89%73%92%86%88%84%89%89%86%69%44%51%49%68%84%71%88%67%79%73%79%59% 73% 79% 60%POST COMMENT ON FRIENDS’ POSTSPOST STATUS UPDATESCHAT WITH FRIENDSPLAY GAMESPOST A PHOTO OR VIDEOSEND PRIVATE MESSAGESTAG PEOPLE INPHOTO OR VIDEO
  5. 5. 10%ADULTS 18+69%20%1%People are mostly kindPeople are mostly unkindDependsDon’t know/RefusedDon’t know/RefusedDependsPeople are mostly unkindPeople are mostly kind5%5%5%More Teens Than Adults Perceive Their Online Peers As UnkindTEENS12-17
  6. 6. Mostly Kind Mostly Un Kind DependsTeenage girls are more unkind to their peers than their male counterparts88%88% of teens on social media say they have seen online cruelty or meanness on a social network siteFrequency of online cruelty and meanness
  7. 7. To Friend or Not to Friend?of parents are friends with their children on Facebook92%??55%Sent the Friendship Request45%Received the Friendship RequestOf those parents: 72% of parents have theirchildren’s passwords
  8. 8. 40%Safety41%BothCuriosity4%Other15%Reasons why parentslook at their children’sFacebook profile:CommentHow often do parentssee children’s wall andphotos?43%31%11%43%14%Daily4 – 5 times a weekOnce per monthSporadicallyNever
  9. 9. 55%I write on my child’s wall54%My child writes on my wall55% 51%I comment on my child’s photos My child comments on my photos29% of parents can only see their child’s limited profile50%of parents engage withbrands and products onFacebookDid you know?24%of parents get madefun by their childrenfor lack of Facebookknowledge
  10. 10. 56%: It’s a distraction fromhomework, chores, or other activities41%: They are meeting strangers onFacebook17%: They are bullying others onFacebook45%: They aren’t spending enoughtime with friends and family24%: I don’t have any concerns aboutmy child’s Facebook use16%: They are victims of bullying onFacebook
  11. 11. Would You Be FriendsWith Your Parents andChildren Online?
  12. 12. EthinosPresentationson SlideshareSnapshot of DigitalIndia (August 2012)How NGOs can useSocial Media toraise funds11 Twitter CaseStudies10 Commandmentsof Social Media forBusinessGamification– Level 1siddharth.hegde@ethinos.com+91 – 9820217252http://www.linkedin.com/company/ethinos-digital-marketinghttps://twitter.com/Ethinoshttp://www.facebook.com /EthinosDigitalhttp://www.slideshare.net/Ethinos318, 3rd floor, Powai Plaza,Central Avenue, Opp. Pizza Hut,Hiranandani Gardens, Powai,Mumbai - 400 076, India.+91 - 022 - 40157652
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