How Simplify360 Made Global Brand With Content Marketing

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September 27th, 2010 was the day when Alpha version of Simplify360 was shown to the World for the first time. The product developed inside a small apartment in Murugeshpalya, Bangalore was opened to …

September 27th, 2010 was the day when Alpha version of Simplify360 was shown to the World for the first time. The product developed inside a small apartment in Murugeshpalya, Bangalore was opened to the big tech audience in MidVentures Launch Event at University of Chicago, United States.

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Transcript

  • 1. 7 Commandments of Content Marketing The Ultimate Success Strategy Case Study of Simplify360
  • 2. Education Design Celebration Speed Provocation Consistency Story Telling
  • 3. Education
  • 4. E-books Whitepapers Case Studies And more! Everybody will learn. It’s the privilege to be the one they learn from.
  • 5. Less motherhood talks; focus on real actions.
  • 6. Design
  • 7. Everyone wants to be associated with something beautiful.
  • 8. That cannot limit on presentations. Every off-line appearances matter too.
  • 9. Celebration
  • 10. Celebrate the journey. Life is too short to be working always.
  • 11. Nothing in better than a client win. Celebrate with open heart.
  • 12. Speed
  • 13. Product evolved every month, and so did the brochures. Aggression for constant evolution. Keep evolving always.
  • 14. Consistency
  • 15. We made sure something valuable comes out every week. Consistency is heroism.
  • 16. Story Telling
  • 17. This is how Simplify360 launched in Korea. Announcements can sometimes be interesting.
  • 18. You don’t sell to competitors. Your leads may not just understand what you sell.
  • 19. Provocation
  • 20. Let them hate you but not ignore you!