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Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter
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Homeshop18's Samsung Galaxy SIII Contest on Facebook & Twitter

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Find out how Homeshop18 and Samsung mobiles teamed up to for a campaign that got popular on the two biggest social media platforms - Facebook and Twitter

Find out how Homeshop18 and Samsung mobiles teamed up to for a campaign that got popular on the two biggest social media platforms - Facebook and Twitter

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  • 1. HomeShop18Samsung Galaxy SIII Campaign Social Media Partners:
  • 2. Campaign Objective Leverage HomeShop18.com and Samsung Mobiles‟ association via Social Media Increase traction on Homeshop18.com Create plenty of buzz and outreach via Twitter
  • 3. Campaign Result7899 Entries 8871 Mentions66422 Shares15602 Impressions 10,60,58211994 Fans Increase Total Outreach1 Winner
  • 4. What we did on Facebook?• Asked users 5 questions, about SIII & Homeshop18.com• & a reason on „Why They Deserved an SIII‟• Gave users 5 clues which lead to the Facebook Timeline or onto the website• The faster to answer & the wittiest reason to win was our Winner!
  • 5. How we promoted the SIIIAverage interactions on each Samsung Galaxy SIII Post - 1500
  • 6. Interactions on Facebook
  • 7. Winner’s Entry on Facebook Winner‟s Name – Bhavyash Ag Time – 20 seconds Winner‟s Reason to win–“1. My pets name is SAM. 2. A very grumpy uncle bought one off the store... need to show him that e-shopping is cool too ;) 3. This would be my eighth product off HomeShop18... Only this ones going to be FREE!!! :D”
  • 8. Insights
  • 9. What we achieved on Facebook? Excitement amongst Fans, Followers & Audiences across digital• 7,899 Entries with 66000+ viral Shares• Addition of 10000+ fans on Facebook (Organic)• 3000+ clicks on HomeShop18‟s website via the Samsung Application• Brands working together on social media is the new wave. #MindShift• 2,00,000+ outreach on Facebook via Posts• About 9,00,000+ viral outreach via the application
  • 10. #S3FromHomeShop18Twitter Campaign Social Media Partners:
  • 11. What we did on Twitter?The Campaign was run over a period of 3 days & had 3 TasksTask 1 - Follow and RTTask 2 - Tag a friend who you think deserves to win the S3
  • 12. Campaign FlowTask 3 – Share pictures of things you consider to be lucky for you
  • 13. Insights Follower IncreaseTotal Buzz Created for @Homeshop18 The World Wanted to Win
  • 14. Trended for 3 days, across India Started Trending in India and a few other cities in less than 30minsof announcing the contest
  • 15. What got the Maximum RTs? Received +2500 ReTweets
  • 16. Online Sentiment
  • 17. Total Outreach
  • 18. Influencers Who Participated
  • 19. How Popular was our Campaign? @HomeShop18 & #S3FromHomeShop18 were the topmost resonant topics making them the most Popular topics for all 3 days
  • 20. What We Achieved via the Campaign• Buzz about Homeshop18.com & the campaign• Addition of organic fans & followers• 3000+ clicks on HomeShop18‟s website via the Samsung Application on Facebook• About 20,00,000+ viral outreach via the campaign• Successful implementation of social media associations, which we believe is the future of social media success. #MindShift

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