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Social Media Case Study: HomeShop18's Samsung Galaxy SIII Contest
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Social Media Case Study: HomeShop18's Samsung Galaxy SIII Contest

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HomeShop18.com and Samsung Mobiles had launched a Samsung Galaxy SIII contest on Facebook . The interesting angle here is the barter between both brands to leverage via social media and on their …

HomeShop18.com and Samsung Mobiles had launched a Samsung Galaxy SIII contest on Facebook . The interesting angle here is the barter between both brands to leverage via social media and on their website.

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Transcript

  • 1. Samsung Galaxy SIII Contest
  • 2. Campaign Objective• Leverage HomeShop18.com and Samsung Mobiles’ association via Social Media• Increase traction on Homeshop18.com
  • 3. What we did?• Asked users 5 questions, about SIII & Homeshop18• Asked users to state why they deserved to win the Samsung Galaxy SIII• Gave users 5 clues which lead to the Facebook Timeline or onto the website• The fastest to answer with a combination of the wittiest answer was our Winner!
  • 4. The Results7899Entries66422Shares15602Impressions11994Fans Increase1Winner
  • 5. How we promoted the SIII on Facebook Average interactions on each Samsung Galaxy SIII Post - 1500
  • 6. Cross Promotion for optimized Digital Outreach Followers were excited & retwteed about the SIII giveaway.
  • 7. Interactions
  • 8. Winner’s Entry Winner’s Name – Bhavyash Ag Time – 40 seconds Winner’s Entry –“My pets name is SAM. A very grumpy uncle bought one off the store... need to show him that e- shopping is cool too ;) This would be my eighth product off HomeShop18... Only this ones going to be FREE!!! :D”
  • 9. InsightsMonthlyActiveUsers -7060
  • 10. Insights3000+ Clicks from Website to Application
  • 11. What we achieved?• Excitement amongst Fans, Followers & Audiences across digital• 7,899 Entries with 66000+ viral Shares• Addition of 10000+ fans on Facebook (Organic)• 3000+ clicks on HomeShop18’s website via the Samsung Application• Brands working together on social media is the new wave. #MindShift• 2,00,000+ outreach on Facebook via Posts• About 9,00,000+ viral outreach via the application