For more information and specific details email at info@omlogic.com
Or Call: 011 64647380-81
www.omlogic.com
Case Study
A ...
For more information and specific details email at info@omlogic.com
Or Call: 011 64647380-81
www.omlogic.com
OMLogic Appro...
For more information and specific details email at info@omlogic.com
Or Call: 011 64647380-81
www.omlogic.com
 Sponsored Y...
For more information and specific details email at info@omlogic.com
Or Call: 011 64647380-81
www.omlogic.com
 Google Ad w...
For more information and specific details email at info@omlogic.com
Or Call: 011 64647380-81
www.omlogic.com
 The campaig...
For more information and specific details email at info@omlogic.com
Or Call: 011 64647380-81
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 Google Ads ...
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Hbo premium movielicious may case study

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HBO launched two 24-hour & 100% commercial-free premium programming subscription channels – HBO Defined and HBO Hits in India last year. These two premium channels offer Indian audience an unmatched home movie entertainment experience with a combination of Hollywood and Bollywood titles. Available in standard-definition and high-definition formats, both channels are subtitled in English and selected titles have dual language audio options of either English or Hindi.

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Hbo premium movielicious may case study

  1. 1. For more information and specific details email at info@omlogic.com Or Call: 011 64647380-81 www.omlogic.com Case Study A ‘Movielicious May’ with HBO Defined & HBO Hits ----------------------------------------------------------------------------------------------------- Introduction HBO launched two 24-hour & 100% commercial-free premium programming subscription channels – HBO Defined and HBO Hits in India last year. These two premium channels offer Indian audience an unmatched home movie entertainment experience with a combination of Hollywood and Bollywood titles. Available in standard-definition and high-definition formats, both channels are subtitled in English and selected titles have dual language audio options of either English or Hindi. Objective To promote the movie line-up of big premieres such as 'The Great Gatsby', 'The Hangover Part III' and 'Star Trek into Darkness' on HBO Defined and HBO Hits and create awareness of these two new subscription-based 100% commercial-free offerings.
  2. 2. For more information and specific details email at info@omlogic.com Or Call: 011 64647380-81 www.omlogic.com OMLogic Approach Insight: What better way to create awareness & drive subscriptions to the channels than to indulge the movie freaks present online in an engaging ‘Movielicious’ activity! The campaign duration was 15 days (11th May’14 to 25th May’14). How did we do it?  The focus of the campaign was to create one-stop information cum engaging solution. We decided to put sponsored Facebook posts, promotional YouTube videos, a webpage on the official website (just like a microsite) and digital ad-banners under a crafted display advertisement campaign ‘Movielicious May’, styled as per the line-up standards.  All the channels were targeted to redirect the movie lovers to the campaign’s official website.  Facebook posts and videos were designed and promoted to engage the fans which in turn helped in registering enough traffic on website.  We promoted the posts of popular movies because they attract more engagement. Also these movies have strong fan-base which eventually leads to more traffic and engagement.
  3. 3. For more information and specific details email at info@omlogic.com Or Call: 011 64647380-81 www.omlogic.com  Sponsored YouTube videos were focused on promoting the movie/channel trailers and tune-in information.
  4. 4. For more information and specific details email at info@omlogic.com Or Call: 011 64647380-81 www.omlogic.com  Google Ad words were targeted to bring traffic to the campaign website and to increase engagement on website form.
  5. 5. For more information and specific details email at info@omlogic.com Or Call: 011 64647380-81 www.omlogic.com  The campaign webpage was designed to disseminate and capture all the necessary information. From channels’ information to Tune-in details, Video trailers to Contest & much more.  A brief form on website helped in database generation of the active online movie lovers. Results Social Media  The 15 day ‘Movielicious May’ campaign on social media generated more than 50K interactions and achieved 45K new channel lovers YouTube  YouTube TrueView advertisement registered more than 75K views Online Display Advertisement:
  6. 6. For more information and specific details email at info@omlogic.com Or Call: 011 64647380-81 www.omlogic.com  Google Ads were targeted to aware the users about the two new offerings and drive subscriptions which register a mark of 26k clicks.  Display banner ads on external information & entertainment websites were targeted to promote the movie line-up. It registered more than 12K clicks. A total number of 610 participants shared their details which helped in database generation. Did we miss anything or could have done? Kindly share your comments with us! Property links for HBO Defined and HBO Hits: Website: www.hbopremium.com Facebook: https://www.facebook.com/HBOPremium Twitter: https://twitter.com/hbopremium / https://twitter.com/hbodefined / https://twitter.com/hbohits YouTube: www.youtube.com/hbopremium

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