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Gyaan Exchange case study - Social Seety
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Gyaan Exchange case study - Social Seety

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We also trended in Mumbai – the hashtag “#gameofgyaan” was used in all the tweets that went up on the day of event. Each question asked to the participants at the event was tweeted using the hashtag …

We also trended in Mumbai – the hashtag “#gameofgyaan” was used in all the tweets that went up on the day of event. Each question asked to the participants at the event was tweeted using the hashtag and we got amazing interactions and answers from the followers on the portal. People actively participated on twitter for the #gameofgyaan contest.


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  • Promoting the online platform – Gyaanexchange.com by engaging users who have a desire to learn and few others who wish to teach to the mass, using this platform, carefully integrating both online and offline activities.
  • What better way to create buzz online than by promoting the direct engagement with target audience in offline events on social media platforms like Facebook and twitter.We organized a game – “Game of Gyaan” at the recent Magma Fest and promoted the same on digial space.
  • At such fests, we conventionally come across stalls showcasing interesting things for purchase. We tried to do something different and kickass keeping the strategy in mind to engage well with the audience present at the venue. We got the audience to play the “Game of Gyaan” at the venue. Game of Gyaan is a board game designed basically with a set of general knowledge questions related to movies, latest technology, music, etc. It’s a two participant’s game wherein each participant starts opposite to the other (on other side of the board) and the finish point is at the middle of the board for both the participants. The participant who answers a question right gets an opportunity to take a step ahead and also can block the opponent’s way and the one who can make his way through to the finish point first is declared the winner. We organized 3 rounds of 10 questions each on the first day of the Madma Fest. We gave away gift vouchers from Crossword and also the prestigious title of “Master Gyaani” to all the winners. This interesting interactive game was very well executed at the venue which made it a successful on ground activity.What made this whole event stand out and in great ways benefit the brand was the Online Integration. We actively promoted the happenings at the event on social media platforms like Facebook and twitter.
  • We reached out to more than 10,000 peopleGot more than 100 mentions in a dayWe also trended in Mumbai – the hashtag “#gameofgyaan” was used in all the tweets that went up on the day of event. Each question asked to the participants at the event was tweeted using the hashtag and we got amazing interactions and answers from the followers on the portal. People actively participated on twitter for the #gameofgyaan contest.As a result 50+ quality followers added just in a span of hours.
  • Transcript

    • 1. Social MediaCase Study
    • 2. #gameofgyaan Presented by … .comVenue :Xavier’s CollegeDuring “Madma”Festival
    • 3. http://www.gyaanexchange.com An online community where anybody with a skill or knowledge can teach and anyone with a desire to learn something can learn.
    • 4. We Aimed at .... Promoting gyaanexchange.com ..by engaging users who have desire to learn and few others who wish to teach to mass, using this platform, carefully integrating both online and offline activities
    • 5. Thethought process
    • 6. Capture and connect with correct set ofaudience Never let go off the perfect opportunity to do so – Grab it.. So did we…
    • 7. At such fests Conventionally Concept of “Game of Gyaan”We thought beyondordinary
    • 8. @ Madma “Game of Gyaan” was organized Solution/ by team Gyaan Exchange at the recent Madma Fest at Xavier’sCampaign Plan College Mumbai and was promoted well on digital space.
    • 9. Concept – “Game of Gyaan”Game of Gyaan is a board game designedbasically with a set of general knowledgequestions related to movies, latest technology,music, etc.It’s a two participant’s game wherein eachparticipant starts opposite to the other (onother side of the board) and the finish point is atthe middle of the board for both theparticipants.We gave away gift vouchers from Crosswordand also the prestigious title of “Master Gyaani”to all the winners.This interesting interactive game was verywell executed at the venue which made it asuccessful on ground activity.
    • 10. What made this whole event standout and in great ways benefit thebrand was the Online Integration We actively promoted the happenings at the event on social media platforms..
    • 11. Promotions on Social Media – during the eventPosts on Facebook during the event Twitter conversations using the hashtag “#Gameofgyaan”
    • 12. Active participation by followers on twitter during the event Followers actively participated in the “Game of Gyaan” through this portal We could reach out to more than 10,000 people Got more than 100 mentions in just one day as a result of the game promotions Follower numbers shot up by beyond 50 followers
    • 13. #gameofgyaan TRENDED INMUMBAI during the course of event
    • 14. Some twitter insights at thebeginning of the gamepromotions
    • 15. Twitter insights before promotions Gyaanexchange reached out to 2,850 people via just 50 tweets, i.e. each tweet has reached out to 57 people on twitter Tweet Types: 2 retweets, 23 regular tweets and 25 mentions of gyaan exchange Exposure: 678 users could view 1 tweet, 1,758 users could see atleast 2-3 tweets, 309 users saw 4-7 tweets, 105 people could see 7 or more tweets
    • 16. Twitter insights for the hashtag – “#gameofgyaan”At the beginning of the event – STAGE 1 The hashtag “#gameofgyaan” reached out to 2,238 people via 43 tweets, i.e. each tweet has reached out to 52 people on twitter at the beginning of the event Tweet Types: 4 retweets, 18 regular tweets and 21 mentions of the hashtag Exposure: 113 users could view 1 tweet, 1,707 users could see atleast 2-3 tweets, 313 users saw 4-7 tweets, 106 people could see 7 or more tweets
    • 17. Some twitter insightsduringthe game promotions
    • 18. Twitter insights during the promotionsGyaanexchange reached out to a whoopingnumber pf 5,598 people via 50 tweets, i.e. eachtweet has reached out to 112 people on twitterTweet Types:No retweets, 17 regular tweets and 33mentions of gyaan exchangeExposure:5,443 users could view 1 tweet, 50 users couldsee atleast 2-3 tweets,105 people could see 7or more tweets
    • 19. People volunteered not only to take part in the game – “Game of Gyaan” but also to showcase their talent Few showcasing pottery, singing, playing musical instruments, poetry and so on..
    • 20. Gyaanexchange.com Team in action..
    • 21. To sum up…. We reached out toGot more than in a day Most importantly #gameofgyaan trended in Mumbai 50+ followers added just in span of hours
    • 22. THANK YOU