We built curiosity on facebook with the launch of the
coming soon film and teaser posts.
We also launched short films on digital with India’s Flying
Sikh, Milkha Singh, Dick Beardsey, and Charu Sharma
talking about the good they do.
India’s greatest Athlete
Author, Motivational Speaker,
Winner of 1st London Marathon
We then launched the Good Deed Marathon Facebook
and mobile app which allowed users to register.
And the first 2000 people would get a starter kit with a
good deed marathon band.
GDM Starter Kit
Good Deed Band
Both apps allowed people to submit their good deeds and
displayed what others were doing and saying.
Good Deed Content on App
We sustained the movement with posts and video content.
We used influencers who ranged from designers to stand up
comedians, to animal rescue activists.
Nitesh Mohanty – Graphic Designer
Aditi Mittal– Standup Comedian
Ganesh Nayak– Animal Rescue Activiist
We asked people to share their good deed stories using
the official hashtag #gooddeedmarathon.
The curators retweeted, discussed, egged people
on…and even chose the three most touching good deed
for the day.
And watch the GDM films here:
Pre launch film (Coming Soon) : 30 sec: http://youtu.be/gCKUuoK4S1o
Milkha Singh film on good deeds: http://youtu.be/hb8LsmnCdM0
Launch film (3 mins):http://youtu.be/ZGN-RT4OHhc
Mirakle Couriers film: http://youtu.be/uOuGi_9hNJU
Influencer Film: Of Aditi film: http://youtu.be/iojvc_mIl4g
Influencer Film: Of Ganesh Nair film: http://youtu.be/UVhgtpsfFcw
Influencer Film: Nitesh of Roots film: http://youtu.be/-2ab75UEJtY