Social Media Case Study : Mad Over Donuts by Gozoop

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Mad Over Donuts is now an established well known brand.
Brand awareness has increased as compared to last year’s Donut Day.
The event went viral on Facebook & Twitter.
Fans/followers are now aware of ‘Mad Over Donuts’ Donut Day celebrations.
Social media has emerged as a boon to the brand in terms of replying & communication with the brand patrons.
Queries were addressed with prompt responses.
Positive feedback from the brand followers.

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Social Media Case Study : Mad Over Donuts by Gozoop

  1. 1. Donut Day 2012 Case Study Read about…- How social media has emerged as a boon to the brand in terms ofcommunication with the brand patrons. . .- Social media monitoring to address the various comments & tweets. . .- How Mad Over Donuts handled online queries & kept their fans/followersengaging. . . Engagement Brand Connect
  2. 2. Facebook Banner Creative- Banner was made live on 08 June, 2012.- Created a buzz before Donut Day.- Fans had started asking about the celebrations.
  3. 3. Facebook Promotion – Before Donut Day Excitement among fans. Tagged peers to make them aware about ‘Mad Over Donuts’ Donut Day.Tags Engagement Likes
  4. 4. Word cloud – Comments Comments before Donut Day (Promotional Post) ‘Wow’ ‘Treat’ ‘Coming’ ‘15th June’ ‘Awesome‘ ‘Donut for Rs. 25’ ‘Best thing heard’…
  5. 5. Donut Day – Promotional PostDonut day promotional post went viral among Facebook fans with 500+ likes & 177 shares.
  6. 6. Many of them werealready on the wayFriends were tagged Fans <3 it They felt that it was a great offer!
  7. 7. Posts by othersMumbaikars went Mad Over Donuts MOD Donut Day gave a theme to Jinal & her office mates.
  8. 8. Fans shared their experiences, images & how they enjoyed ‘Mad Over Donuts’ Donut Day.
  9. 9. Live updates (posts) - Live updates from Mad Over Donuts stores were shared among Facebook fans. - 11 posts on donut day (content posting strategy). - Fans had started tagging these images.Tags Engagement Likes
  10. 10. Evening Status Update • Quick responses to the negative comments due to long queues and Fans appreciation on the same to Mad Over Donuts team.  Emotional connect was made among fans by pacifying & responding to them.  As a result, these fans felt delighted with brand’s prompt response & appreciated the same on Facebook page.Emotional Brand Connect Connect
  11. 11. Facebook SummaryMultiple content posting strategy including live store images, post updates, etc.Also, fan base count has been on the rise before and after Donut Day.Prompt and satisfactory replies to customers who had trouble getting Donuts onDonut Day has just taken Mad Over Donuts as a brand to higher levels with lots ofsatisfied customers and fans on Facebook.Facebook users reach was nearly 70% of the current fan base on Donut Day.4 Top cities who had reached the most were Mumbai, Bangalore, Pune & New Delhi.4x times the daily page views on Facebook.Viral reach was 3x times in comparison to the daily reach.Post donut day experiences were shared on Facebook as well as on Twitter.
  12. 12. Twitter Promotions Tweeps tweeted about the crowd at Mad Over Donuts stores. Shared donut images. #modDonutDay was promoted while interactions. Users had tweeted MOD Donut Day as a success.
  13. 13. Tweets with hashtag #modDonutDay
  14. 14. TweetCloud for MadOverDonutsTop five words: RT, donuts, donut, day, #moddonutday.
  15. 15. Twitter Statistics for Donut Day (15th June, 2012) Donut DayTotal no. of tweets June
  16. 16. Twitter activities were on hype onDonut Day. Donut DayOverall 158 tweets on MOD DonutDay.78 retweets were received talkingabout MOD Donut Day.Tweets were replied & retweeted. Donut Day
  17. 17. Twitter SummaryThe total tweet count for Donut Day was 158. This includes replies and re-tweets.Nearly 41% of these tweets were replies to our followers regarding the event.49% of these tweets were re-tweeted.#modDonutDay was used as the primary hashtag for all tweets from the Mad OverDonuts handle as well as by our followers.Also, our follower count has been on the rise before and after Donut Day.@Su_Power, @Paramparatweets were among the top Twitter influencers.Prompt and satisfactory replies to customers who had trouble getting Donuts onDonut Day has just taken Mad Over Donuts as a brand to higher levels with lots ofsatisfied customers and followers on Twitter.
  18. 18. Conclusion Mad Over Donuts is now an established well known brand. Brand awareness has increased as compared to last year’s Donut Day. The event went viral on Facebook & Twitter. Fans/followers are now aware of ‘Mad Over Donuts’ Donut Day celebrations. Social media has emerged as a boon to the brand in terms of replying & communication with the brand patrons. Queries were addressed with prompt responses. Positive feedback from the brand followers.
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