One Mall that answers all the prayers of the urban
denizens, bringing together a sterling shopping
experience, a gourmet t...
COVER PHOTO
Diwali, The Festival of Lights usually comes with a lot of bang and card playing.
But this year we went a litt...
We had the following objectives in mind: Fight against the social cause of Child Labor, due to
the children employed in C...
The contest ‘Be a Non Pataka Celeb’ showcased a completely new
concept, which got very well executed.

 Fans were asked t...
Step 1:
Landing Page for Non-Fans.

Step 1:
Step 2: Page 1 for Fans.
Landing Page for Fans
Step 2:
Form appears for the Fans
to fill and upload their pictures
and select their personal Pledge

Step 3:
A pop-up wit...
Step 4:
A Pop-Up appeared after the Fan chose the mode & Uploaded their Picture.
The image got cropped in a circular form,...
Step 5:
After submitting the entry, next page appeared wherein the personalized Playing Card with
their chosen Pledge appe...
Step 6:
Gallery page was inclusive of various viewing options
1) Friends Participation
1) Most voted Entry
2) Recent entri...
No. of increase in Page Likes in 20days
2500 approx. (Organic Totally)

Total No. of Entries
92

No. of maximum votes
102
This contest created a Fire also on twitter with all our participants sharing
their customized cards on their Twitter Acco...
THANK YOU
KRITI KOHLI
+91 - 8800242690
kriti@thecufflinks.in

w w w . t h e c u f f l i n k s .in
Social Media Case Study: DLF Place Fight Against the Social Cause with a Facebook Campaign
Social Media Case Study: DLF Place Fight Against the Social Cause with a Facebook Campaign
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Social Media Case Study: DLF Place Fight Against the Social Cause with a Facebook Campaign

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DLF Place's Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution

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Social Media Case Study: DLF Place Fight Against the Social Cause with a Facebook Campaign

  1. 1. One Mall that answers all the prayers of the urban denizens, bringing together a sterling shopping experience, a gourmet trail, an entertainment platform and a fantasy land for children all under one illustrious roof: DLF Place, Saket, the most successful and happening place in South Delhi that packs all the punch. The ultimate place to be in, DLF PLace, is situated in the buzzing district of Saket in South Delhi and is emerging as the first choice for discerning shoppers, food aficionados, music lovers and movie buffs. A complete experience DLF Place offers a great shopping experience with the many acclaimed brands that it houses. The mall is top on the list of food lovers who can choose from a long list of popular fine diners. With in-house DT cinema theatre screens & its sprawling interiors, it takes the movie viewing experience to a new level of refinement.
  2. 2. COVER PHOTO Diwali, The Festival of Lights usually comes with a lot of bang and card playing. But this year we went a little off the board and started a fun-filled yet eco-friendly Campaign with DLF Place Saket on FACEBOOK. We introduced a contest called ‘Be a Non-Pataka Celeb’. This contest was generated to create awareness amongst the people towards the serious issues faced during the festival in a more fun manner, and spreading the message, that saying NO to crackers can actually be cool.
  3. 3. We had the following objectives in mind: Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution.  Targeting to increase the brand equity of the existing brand name to higher margins  Engagement and awareness of the causes to the Fans and their involvement in the same  Increase in participation of people with the brand name on various social media platforms
  4. 4. The contest ‘Be a Non Pataka Celeb’ showcased a completely new concept, which got very well executed.  Fans were asked to upload their picture and select a pledge from the pre-defined ones through the drop box.  Each photo submission was followed by customizing the playing card, with the players face itself – The male participants got a king card with their photo on it whereas the females got a Queen Card with their photo.  Each personalized card is then allowed to be shared on various social media platforms like Facebook (Invite you Friends), Twitter and Instagram We received a great response to the to this contest and a lot of personalized cards were circulated all over Facebook as their Display Picture.
  5. 5. Step 1: Landing Page for Non-Fans. Step 1: Step 2: Page 1 for Fans. Landing Page for Fans
  6. 6. Step 2: Form appears for the Fans to fill and upload their pictures and select their personal Pledge Step 3: A pop-up with three options under the upload your picture option. Options of upload: Facebook, Computer and Instant Click.
  7. 7. Step 4: A Pop-Up appeared after the Fan chose the mode & Uploaded their Picture. The image got cropped in a circular form, to replace the face of the King/Queen Playing cards, in the next step.
  8. 8. Step 5: After submitting the entry, next page appeared wherein the personalized Playing Card with their chosen Pledge appeared. (Also with a download option, to put it up as their Fb Profile Picture) People were given various options like sharing their pledge on their twitter with Hashtag #IPledgeToBeANon-PatakaCeleb, share it on Instagram, Invite friends on Facebook and Gallery view for Voting.
  9. 9. Step 6: Gallery page was inclusive of various viewing options 1) Friends Participation 1) Most voted Entry 2) Recent entries
  10. 10. No. of increase in Page Likes in 20days 2500 approx. (Organic Totally) Total No. of Entries 92 No. of maximum votes 102
  11. 11. This contest created a Fire also on twitter with all our participants sharing their customized cards on their Twitter Accounts with Hash-tag #IPledgeToBeANonPatakaCeleb.
  12. 12. THANK YOU KRITI KOHLI +91 - 8800242690 kriti@thecufflinks.in w w w . t h e c u f f l i n k s .in

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