Content Creation - The Infographic Way

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Find out how infographics can be a shot in the arm for your content marketing campaign.

Find out how infographics can be a shot in the arm for your content marketing campaign.

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  • 1. - Pa r i k e t D o s h i pariketd@gmail.comlinkedin.com/in/pariketdoshi
  • 2. Robin Richards, InformationDesign Director at the creative firm JESS3
  • 3. Why Create INFOGRAPHICS? Takes fraction of the time to read,• Easily understood absorb and understand the information • Easily sharable• Cater to a learning style 65% of people are visual learners
  • 4. interactiveINFOGRAPHIC Formats
  • 5. static INFOGRAPHIC Most Prevalentand versatile format For utilizing
  • 6. static INFOGRAPHIC2 primary b2b marketing applications Editorial Brand centric
  • 7. Editorial content - objectives Content to establish the brand as a thought leader and an expert in the industryCreating viral impact, providing brand exposure and generating high volume traffic
  • 8. Brand centriccontent - objectives
  • 9. dynamic INFOGRAPHIC Adding sound and movementInfographic to life
  • 10. interactive INFOGRAPHICA customized exploration for the viewerOf multiple layers of data
  • 11. So, what makes a killer INFOGRAPHIC?
  • 12. Hang on …there are just a few things to remember
  • 13. Also …Tell A story
  • 14. Return On Infographics (r.o.i) Adding Value to businessBrand visibility conversation Business opportunity
  • 15. What are your thoughts about the use of infographics for business? Have you used infographics toshare information or knowledge? How did you measure the results?