#ChappalMaaro  An initiative by The Bombay Store                 Digital Outreach partners
Objective Spread awareness about the latest range of               Flip Flops
Now, how do we get people talking about Flip Flops?
Indianize it               &attach it to an ongoing topic         Mumbai elections
The results             +78 unique users who           participated with over 150          mentions to The Bombay Store.  ...
Trending –Delhi, Bombay & India!          For 2 days!!
Online Sentiments
Outreach in thefirst 25 minutes!!
Outreach in 2 days
Where was this happening?
Influencer Interactions
Interaction Insights
About MindShift InteractiveMindShift Interactive is an Insightful Digital Outreach powerhouse that provides   business wit...
Thank You!For further information, do get in touch:ZafarRais, CEOMindShift Interactivewww.mindshiftinteractive.com+91-9820...
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#Chappal marro the bombay store case study

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#ChappalMaaro was a campaign towards Outreach for The Bombay Store.

Read up on the case study to see how MindShift Interactive did what they do best, creating Insighftul Digital Outreach!

Published in: Business, Spiritual
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#Chappal marro the bombay store case study

  1. 1. #ChappalMaaro An initiative by The Bombay Store Digital Outreach partners
  2. 2. Objective Spread awareness about the latest range of Flip Flops
  3. 3. Now, how do we get people talking about Flip Flops?
  4. 4. Indianize it &attach it to an ongoing topic Mumbai elections
  5. 5. The results +78 unique users who participated with over 150 mentions to The Bombay Store. +650 tweets using #ChappalMaarohashtag #ChappalMaaro trended as the topmost hashtag in India & Mumbai within 25 minutes of its introduction
  6. 6. Trending –Delhi, Bombay & India! For 2 days!!
  7. 7. Online Sentiments
  8. 8. Outreach in thefirst 25 minutes!!
  9. 9. Outreach in 2 days
  10. 10. Where was this happening?
  11. 11. Influencer Interactions
  12. 12. Interaction Insights
  13. 13. About MindShift InteractiveMindShift Interactive is an Insightful Digital Outreach powerhouse that provides business with a data-centric approach towards achieving an impactful, innovative and, most of all, sustained Social Media presence.The Insights in this presentation are provided by MindShift Metrics, our social media research unit that helps businesses understand their consumers & engagement better.MindShiftInteractive Private Limited is the parent company of MindShift Digital and MindShift Metrics, our Social Media Marketing Agency and Social Media Research Company respectively. Combined together, they give your business an insightful and innovative Social Media Outreach.
  14. 14. Thank You!For further information, do get in touch:ZafarRais, CEOMindShift Interactivewww.mindshiftinteractive.com+91-9820071517zafar@mindshiftinteractive.com

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