Social Media Case Study Burgs
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Social Media Case Study Burgs

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Social Media Case Study on Burgs by Ardor Tech Ventures

Social Media Case Study on Burgs by Ardor Tech Ventures

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Social Media Case Study Burgs Social Media Case Study Burgs Presentation Transcript

  • Social Media Management Case Study
  • OBJECTIVE• To spread awareness about Burgs• To promote Gourmet Food• To build a strong online Followers• To increase footfalls at Burgs joint in Bandra• Targeting social Media Platform – Facebook – Twitter
  • BACKGROUND• Burgs started in March 2012• First outlet in Bandra, Mumbai• Second outlet in Amanora Park, Hadapsar Pune• High competition with McDonalds
  • KEY CHALLENGESHardly interactive Facebook PageDrive conversation on Facebook/TwitterTwitter platform full of negative commentsNo follow up on Twitter platformTo promote the concept of Gourmet BurgersHigher range of Burgers compared to McDonalds
  • WHAT WE DID A strong presence on Facebook as well TwitterA quick response Regular updatesto customers on on various Burgers their queries & Shakes Special attention was given to the different sauces served at Burgs
  • ATTRACTIVE PROFILE
  • PICK UP LINE CONTEST Contest winners every month were given a free Romantic Dinner @ Burgs as gratification.
  • Engaging Posts
  • Engaging Posts other than their menu EPL UPDATES VIDEOS ON RECIPES OLYMPICS UPDATES MIND TEASERS
  • FEEDBACK FORM Feedback Form helped us in getting honest opinions from customers. This also helped in knowing the areas That needed improvement.
  • VIDEO TESTIMONIAL A video testimonial on Facebook page helped in promoting Burgs. Video also saw good response from fans.
  • REGULAR INTERACTION ON FACEBOOK
  • REGULAR INTERACTION ON TWITTER
  • IMPACT ON FACEBOOK 13239 + fans on Facebook Handling 8-15% customer People Talking 13239 queries about on 11923 &complaints Facebook 9432 6411 4737 3283 Change in sentiments521 737 from negative to positiveMay June July August September October November December Likes
  • IMPACT ON TWITTER 322+ Followers on Twitter Increase in mentions on twitter 322 287 301 237 248 219179 185 Change in Handling sentiments criticism in from negative Polite manner to positive Followers
  • Thank You Contacts• Website – www.ardortech.com• E-mail id – info@ardortech.com