Social Media Case Study Burgs

1,093 views
999 views

Published on

Social Media Case Study on Burgs by Ardor Tech Ventures

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,093
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Case Study Burgs

  1. 1. Social Media Management Case Study
  2. 2. OBJECTIVE• To spread awareness about Burgs• To promote Gourmet Food• To build a strong online Followers• To increase footfalls at Burgs joint in Bandra• Targeting social Media Platform – Facebook – Twitter
  3. 3. BACKGROUND• Burgs started in March 2012• First outlet in Bandra, Mumbai• Second outlet in Amanora Park, Hadapsar Pune• High competition with McDonalds
  4. 4. KEY CHALLENGESHardly interactive Facebook PageDrive conversation on Facebook/TwitterTwitter platform full of negative commentsNo follow up on Twitter platformTo promote the concept of Gourmet BurgersHigher range of Burgers compared to McDonalds
  5. 5. WHAT WE DID A strong presence on Facebook as well TwitterA quick response Regular updatesto customers on on various Burgers their queries & Shakes Special attention was given to the different sauces served at Burgs
  6. 6. ATTRACTIVE PROFILE
  7. 7. PICK UP LINE CONTEST Contest winners every month were given a free Romantic Dinner @ Burgs as gratification.
  8. 8. Engaging Posts
  9. 9. Engaging Posts other than their menu EPL UPDATES VIDEOS ON RECIPES OLYMPICS UPDATES MIND TEASERS
  10. 10. FEEDBACK FORM Feedback Form helped us in getting honest opinions from customers. This also helped in knowing the areas That needed improvement.
  11. 11. VIDEO TESTIMONIAL A video testimonial on Facebook page helped in promoting Burgs. Video also saw good response from fans.
  12. 12. REGULAR INTERACTION ON FACEBOOK
  13. 13. REGULAR INTERACTION ON TWITTER
  14. 14. IMPACT ON FACEBOOK 13239 + fans on Facebook Handling 8-15% customer People Talking 13239 queries about on 11923 &complaints Facebook 9432 6411 4737 3283 Change in sentiments521 737 from negative to positiveMay June July August September October November December Likes
  15. 15. IMPACT ON TWITTER 322+ Followers on Twitter Increase in mentions on twitter 322 287 301 237 248 219179 185 Change in Handling sentiments criticism in from negative Polite manner to positive Followers
  16. 16. Thank You Contacts• Website – www.ardortech.com• E-mail id – info@ardortech.com

×