Bloggers Mind Digital Marketing Pvt. Ltd
Presents
#BUDGET2014: THE TWITTER STORY
An overview of the Twitter buzz on Union ...
INDEX
• Overview
• Volume of tweets generated
• Tweet Rate
• Tweet sources
• Major contributors
• Major talking points
• O...
OVERVIEW
• #Budget2014 was the most popular hashtag on twitter
• Over 110k tweets recorded on twitter reaching out to 71 m...
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
FM
110,005 Tweets
1.9 Billion
Impressions
7.3 Million People
R...
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
0 50
30 Tweets at rate of 30
per minutes started
to fly soon a...
TWEET SOURCES
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
58%
35%
7%
Tweets
Desktop
Mobile
Other
58% of to...
MAJOR CONTRIBUTORS
News sites were major contributors to the Buzz on Budget2014
July 2014 Source: Bloggers Mind Digital Ma...
MAJOR TALKING POINTS
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
8%
11%
6%
8%
14%
16%
11%
26%
Statue
Excis...
OPINION LEADERS SAY
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
After initial thmubs down, markets have sm...
OPINION LEADERS SAY
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
2nd U turn by Arun Jaitley. Demanded IT li...
OPINION LEADERS SAY
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
My take on #Budget2014: bold on FDI, tough...
THANK YOU!
Follow us
@https://twitter.com/TheBloggersMind
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
Upcoming SlideShare
Loading in …5
×

Budget 2014: An overview of Twitter Buzz on Union Budget

694
-1

Published on

#Budget2014 was the most popular hashtag on twitter. Over 110k tweets recorded on twitter reaching out to 71 million people on Twitter. Majority of them were talking about the statue of Sardar Patel, increased IT exemption limit, FDI in insurance/defence, increased tax on tobacco etc.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
694
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Budget 2014: An overview of Twitter Buzz on Union Budget

  1. 1. Bloggers Mind Digital Marketing Pvt. Ltd Presents #BUDGET2014: THE TWITTER STORY An overview of the Twitter buzz on Union Budget 2014
  2. 2. INDEX • Overview • Volume of tweets generated • Tweet Rate • Tweet sources • Major contributors • Major talking points • Opinion Leaders Say July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
  3. 3. OVERVIEW • #Budget2014 was the most popular hashtag on twitter • Over 110k tweets recorded on twitter reaching out to 71 million people on Twitter • Majority of them were talking about the statue of Sardar Patel, increased IT exemption limit, FDI in insurance/defence, increased tax on tobacco etc • Twitteraties were enthusiastic about budget. • As soon as Hon’ble FM Mr. Jaitley started the budget speech, twitter saw huge spike in tweets which reached 30 tweets/min. July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
  4. 4. July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd. FM 110,005 Tweets 1.9 Billion Impressions 7.3 Million People Reached VOLUME OF TWEETS GENERATED
  5. 5. July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd. 0 50 30 Tweets at rate of 30 per minutes started to fly soon after Hon’ble Finance Minister started his speech TWEET RATE
  6. 6. TWEET SOURCES July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd. 58% 35% 7% Tweets Desktop Mobile Other 58% of total tweets were sent through desktops while 35% came from mobile devices
  7. 7. MAJOR CONTRIBUTORS News sites were major contributors to the Buzz on Budget2014 July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd. Top 3 sources to Buzz on Budget are 1. The New Indian Express 2. WireDotCom 3. YouSpeakIndia Top 3 sources with highest reach 1. Times of India 2. Hindustan Times 3. NDTV
  8. 8. MAJOR TALKING POINTS July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd. 8% 11% 6% 8% 14% 16% 11% 26% Statue Excise duty on tobacco IT Exemption VC Funding for Start-ups New IIT/IIM/AIIMS FDI in multiple sectors Roads & Highways Others
  9. 9. OPINION LEADERS SAY July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd. After initial thmubs down, markets have smartly rallied which indicates a resounding acceptance of #Budget2014 Even I have upped my rating – @kiranshaw Hard to believe that first ModiSarkar budget is more like a kirana shop in terms of tinkering with taxes- @SuchetaDalal 200 crore on a statue and 100 crore for girl child! Says it all. #Budget2014- @sardesairajdeep #Budget2014 gives thrust on Manufacturing, Infrastructure, Housing and Irrigation. It’s a roadmap for future – @PrakashJavdekar RT 74 Fav 39 RT 308 Fav 69 RT 1,046 Fav 352 RT 113 Fav 54
  10. 10. OPINION LEADERS SAY July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd. 2nd U turn by Arun Jaitley. Demanded IT limit to Rs. 5 lac but could reach to 50% at Rs. 2.5 lac- @AjayMaken Budget2014 Excise Duty on Gutka, tobacco and Cola hiked. Very good move. Tobacco and sugar indicted- @SunitaNar #ModiBudget “Rivers are the lifeline of the country” 2,037 Crore. Set aside for integrated “Clean Ganga Plan”- @FinMinIndia Beti bachao, beti padhao yojna ke liye Rs. 100 crore ka prastaav- @niless_desai RT 141 Fav 77 RT 227 Fav 73 RT 234 Fav 0 RT 52 Fav 22
  11. 11. OPINION LEADERS SAY July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd. My take on #Budget2014: bold on FDI, tough on deficit, a cautious, no-fireworks, something-for- everyone approach- @sagarikaghose New Statutory Warning: Smoking is injurious to health and now also to wealth” #Budget2014- @tinucherian #ArunJaitley beats all bollywood stars in giving 100cr hits- @kunalkohli RT 32 Fav 22 RT 37 Fav 19 RT 31 Fav 26 #Budget2014 5 more IITs. 5 more IIMs. In a few years India is going to be flooded with er…best selling writers- @RameshSrivats RT 1,047 Fav 476
  12. 12. THANK YOU! Follow us @https://twitter.com/TheBloggersMind July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×