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Automobile June-July 2014
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Automobile June-July 2014

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KRDS is focusing on is the Automobile Industry and more specifically on brands such as Nissan, Hyundai, BMW, Nano, Audi and Mahindra for the months of June-July 2014.

KRDS is focusing on is the Automobile Industry and more specifically on brands such as Nissan, Hyundai, BMW, Nano, Audi and Mahindra for the months of June-July 2014.

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Transcript

  • 1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
  • 2. Brands Considered Fans: 41,54,192Fans:1,01,09,439 Fans: 28,79,547 Fans: 38,22,738 Fans : 36,50,205 Fans : 29,49,155 Based on data gathered between June and July 2014
  • 3. Methodology
  • 4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on auto brand pages in India using the KRDS Engagement Score.
  • 5. Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
  • 6. 14.07 KRDS Engagement Score Based on data gathered between June and July 2014
  • 7. 13.24 KRDS Engagement Score Based on data gathered between June and July 2014
  • 8. 8.36 KRDS Engagement Score Based on data gathered between June and July 2014
  • 9. 3.99 KRDS Engagement Score Based on data gathered between June and July 2014
  • 10. 3.54 KRDS Engagement Score Based on data gathered between June and July 2014
  • 11. Top 5 Promotional Posts Content to publicize product promotions and discounts
  • 12. 17.71 KRDS Engagement Score Based on data gathered between June and July 2014
  • 13. 14.16 KRDS Engagement Score Based on data gathered between June and July 2014
  • 14. 12.68 KRDS Engagement Score Based on data gathered between June and July 2014
  • 15. 9.23 KRDS Engagement Score Based on data gathered between June and July 2014
  • 16. 6.80 KRDS Engagement Score Based on data gathered between June and July 2014
  • 17. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
  • 18. 11.13 KRDS Engagement Score Based on data gathered between June and July 2014
  • 19. 4.73 KRDS Engagement Score Based on data gathered between June and July 2014
  • 20. 1.64 KRDS Engagement Score Based on data gathered between June and July 2014
  • 21. 1.35 KRDS Engagement Score Based on data gathered between June and July 2014
  • 22. 0.12 KRDS Engagement Score Based on data gathered between June and July 2014
  • 23. Priyanka Mehta Business Development Executive KRDS - India Priyanka.mehta@krds.com +919840761683 Priyanka.mehta.krds THANK YOU