• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)
 

Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)

on

  • 1,094 views

The campaign was initiated on ‘World Heart Day’ with an objective of increasing awareness and prevention of heart diseases and its contributing risk factors in the targeted cities (Bhubaneswar & ...

The campaign was initiated on ‘World Heart Day’ with an objective of increasing awareness and prevention of heart diseases and its contributing risk factors in the targeted cities (Bhubaneswar & Cuttack) and the adjoining ones. It was a part of Apollo’s ‘Billion Hearts Beating’ National campaign which is conducted each year to actively promote healthy heart across India, The marathon was mainly organized to make every person pledge for a healthy heart

Statistics

Views

Total Views
1,094
Views on SlideShare
531
Embed Views
563

Actions

Likes
0
Downloads
7
Comments
0

6 Embeds 563

http://www.socialsamosa.com 327
http://www.preludedigital.com 184
http://localhost 45
http://feedly.com 5
http://reader.aol.com 1
http://digg.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon) Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon) Presentation Transcript

    • “Run For A Healthy Heart” -Mini Marathon September 11- September 29 , 2013 Www.preludedigital.com | 7381088846| pratik@preludedigital.com
    • Campaign Launch How the “Run For A Healthy Heart – Mini Marathon” campaign kick started , generating massive popularity & participation..!! Www.preludedigital.com | 7381088846| pratik@preludedigital.com
    • Target Audience Our Target Audience included : People of all age groups in the Twin Cities (Cuttack & Bhubaneswar ) and some adjoining cities Special attention to School, colleges and elder age groups “Summing up all , audiences targeted were basically the general public , irrespective of the category they belonged to” Www.preludedigital.com | 7381088846| pratik@preludedigital.com
    • The Campaign
    • Facebook Posts & Designs
    • Making People aware to Generating Awareness maintain a healthy heart Through Posts
    • Fan’s interest and interaction Www.preludedigital.com | 7381088846| pratik@preludedigital.com
    • Result • • • • • • A whooping 3150 likes in just two weeks Targeted Geographic campaign 2276 fans from the targeted cities 6194 people actively engaged with the Facebook page Total Reach - 252378 417 Online Registrations in just 3 weeks The facebook page became popular & an interactive platform among all age groups Www.preludedigital.com | 7381088846| pratik@preludedigital.com
    • Agency Detail We are Prelude Digital – A 360 degree Digital Media Agency based in the “Temple City-Bhubaneswar” situated in Odisha. A digital media team having a natural flair for design & strategy. Our Services include: • • • • • Social Media Marketing SEO & Analytics Website Designing Advertising Campaigns & App Development Humanizing brands Prelude Digital – “Giving an Introduction to something important” Www.preludedigital.com | 7381088846| pratik@preludedigital.com
    • Thank You ..!!